Press Releases
HOST A GERMAN MARKET EXPERIENCE IN YOUR LIVING ROOM WITH ALDI
Christmas just wouldn’t be the same without the annual trip to the local German market for a glass of glühwein and a hearty bratwurst. This year you don’t have to make a big dent in the Christmas budget to enjoy a festive Bavarian banquet as Aldi is launching its range of German specialities.
With everything from meatballs and salami to gingerbread houses and German lager, Aldi has all you need to see in the festive season and host a party to rival Oktoberfest from the comfort of your own home.
ALDI’S SURPRISE CHRISTMAS SUPERFOODS
Most of us worry about piling on the pounds at Christmas, so discounter Aldi has worked with nutritionist Angela Dowden to create a helpful guide to its surprisingly nutritious festive foods, which don’t scrimp on taste or flavour.
ALDI LAUNCHES LIMITED EDITION 40 YEAR OLD SINGLE MALT WHISKY FOR UNDER £50
Whisky lovers will be queuing overnight to get their hands on Aldi’s luxury, limited edition, 40 year old Speyside Single Malt Whisky, on sale this Thursday (8th December) for the unbelievable price of £49.99.
YOUR RESCUE REGIME FOR THE PARTY SEASON
With the festive season fast approaching, we’ll all be putting our skin through its paces. Parties, late nights and indulgent food all take their toll on the look and feel of our complexion. But help is at hand this year with Aldi’s award winning beauty range, which offers great value products to suit every beauty routine.
With sleek packaging, striking colours and inventive formulations, Aldi’s Lacura cosmetic and skincare range is perfect for women who want to be able to enjoy the party season and keep their skin looking impeccably fresh and clear with good quality products that don’t cost the earth.
To help you look your beautiful best, here are Aldi’s top 6 beauty buys – essential for this year’s party season.
ALDI LAUNCHES LIMITED EDITION 24 YEAR OLD SINGLE MALT WHISKY FOR UNDER £30
Impress Dad or Hubby this Christmas with Aldi’s limited edition, unbelievable value Glen Marnoch 24 Year Old Single Malt Whisky, on sale as a Special Buy from 24th November.
There will be just 3000 bottles of the whisky released throughout Aldi’s 450 UK stores.
Casked in 1987, this very special Scotch whisky comes in a stylish gift box, making it the perfect gift for that special man in your life.
With a delicate floral aroma, notes of blooming heather and green vines and a very mellow taste, including gentle vanilla oak and a silky texture, this single malt provides a very rewarding taste experience for whisky lovers.
HIT THE SLOPES WITH ALDI’S NEW RANGE OF SKI WEAR SPECIAL BUYS
Aldi’s latest ski wear Special Buys are perfect for skiing enthusiasts and novices alike looking to hit the slopes this year without breaking the bank.
The collection ranges from technical ski gloves to ski jackets, with 19 products guaranteed to get you prepared for your next trip, whether you’re jetting off to the French Pyrenees or venturing to the Canadian Rockies.
For extra savvy shoppers, Aldi also offers slope essential packages. Adults can kit themselves out with everything they need for under £60, and children for £30.
On sale from 1st December and 22nd December, these great value Special Buys will kit you out fully for the slopes, so make sure you don’t miss out because they are only available as long as stocks last.
FESTIVE FOOD FOR ALL BUDGETS AT ALDI
Whatever your budget, Aldi has everything you need for your Christmas Day festive feast. From traditional fresh British turkey to melt-in-the-mouth mince pies, you’re guaranteed to impress your guests with the quality of your dishes – and all at the lowest possible price.
Don’t forget, Aldi Special Buys are only available as long as stocks last, so don’t miss out!
Luxury at Aldi…
Summary of Aldi’s Corporate Responsibility Position
Acting responsibly is fundamental to the way we do business. Our primary responsibility is to our customers and for the products we sell. But acting responsibly also applies to our relationship with employees, business partners and suppliers, and the impact our operations have on the environment and communities we serve.
ALDI OLIVE OIL AWARDED WHICH? ‘GREAT VALUE’ AWARD
Aldi’s EVOO Extra Virgin Olive Oil has scooped the prestigious Which? ‘Great Value’ Award for its delicious yet delicate flavour, beating off competition from top brands that are twice as expensive as the Aldi brand.
ALDI NAMED TOP DISCOUNTER
Discounter Aldi has been crowned The Discounter of the Year at the industry-renowned Grocer Gold Awards.
FIRE UP THE BBQ WTH ALDI THIS SUMMER
For the perfect Aussie BBQ this summer, be sure to take a trip to Aldi for all of the essentials. You’ll think you’re ‘down under’ with this range of BBQ products available at Aldi.
MEAT TREATS:
All these meat treats are available from 9th May to 11th September at Aldi, whilst stocks last.
CREATE THE PERFECT SUMMER TREAT WITH ALDI’S ICE CREAM MAKER
For the perfect refreshing summer treat, head to your local Aldi and pick up a luxury ice cream maker: in-store from 16th June and available as long as stocks last.
ALDI’S NEW MASSAGE CHAIR PROVIDES HIGH QUALITY RELAXATION AT FANTASTIC VALUE
Aldi’s Electric Massage Chair is on sale from the 12th May 2011 and is available for as long as stocks last.
In a bid to help customers take the weight off their feet and relax in the comfort of their own homes, Aldi has launched their first Electric Massage Chair costing just £149.99.
GET BEACH-BEAUTIFUL WITH ALDI THIS SUMMER
The following Special Buys are available in store from 28th April and/or 30th June and available while stocks last.
Give your body a bargain beauty boost just in time for summer with Aldi’s low-cost, high-quality bronzing and sun care range.
Whether you want to give your skin an all over glow with Aldi’s Instant Body Bronzer, or just a subtle hint of sun with Aldi’s Gradual Tan Facial Moisturiser, Aldi’s bronzing range has something to suit every skin type. In the heat of the summer sun you can also protect your skin with Aldi’s Lacura Sun Spray or Lotion, Aldi’s Anti-Ageing Sun Cream, the Once A Day Sun Protection and Aldi’s Aftersun Lotion or Gel.
ENJOY A GREAT BRITISH PICNIC WITH ALDI
Aldi’s new summer range is available in stores from 25th April 2011 to 5th September 2011.
With spring on its way there’s no better way to enjoy the beautiful weather than with a picnic in the sun. So make topping up your basket a pleasure as well as a priority with Aldi’s range of delicious summer food.
From toffee cheesecake to gourmet lemonade, these divine treats will add a touch of perfection to your picnic.
NEW PRODUCT ALERT: ALDI LAUNCHES FOUR NEW WINES
Aldi has launched four new wines to add to its selection of brand-like quality drinks. From a deep red to a light, fizzy rosé, these new tipples suit a range of spring and summer dishes.
ALDI LAUNCH AMARETTO FOR A GREAT ALMOND TASTE
ALDI REVS UP WITH ITS MOTORCYCLE SPECIAL BUYS
Aldi’s Motorcycle Special Buys will be in store 3rd March and available until stocks last.
ALDI LAUNCHES NEW FAIRTRADE RANGE
Aldi, the premium discounter, has strengthened its commitment to responsible sourcing by launching its first Fairtrade range in store.
The range includes bananas, coffee, tea and chocolate all carrying the Fairtrade mark. The products are in store now ahead of The Fairtrade Foundation’s annual Fairtrade Fortnight, taking place from 28th February – 13th March 2011. The Fortnight aims to raise awareness of the Foundation’s campaign to promote the difference that Fairtrade products make to farmers, workers, their families and communities in developing countries.
Harriet Lamb, CEO of the Fairtrade Foundation, said: “We are very pleased to have Aldi onboard and offering Fairtrade foods to their customers, giving more farmers working in developing countries the chance to tackle poverty in their communities. These are tough times, but the public have made it clear that they have stayed loyal to their values and want to support those people for whom life is tougher.”
SPOIL YOUR MUM THIS MOTHER’S DAY WITH ALDI
Aldi’s Mother’s Day Special Buys will be in store from 24th March and available until stocks last.
Aldi’s fabulous range of beauty and fashion gifts will give you the perfect chance to spoil your Mum this Mother’s Day.
For mums who love to be pampered, choose from Aldi’s fabulous range of beauty products including a relaxing face serum and a nourishing hand cream, perfect for relaxing in the comfort of Aldi’s super soft dressing gown.
With fantastic quality products at such low prices, you can really go all out and give your Mum something special this year.
ALDI LAUNCHES NEW CONTINENTAL LAGERS
From 14th March 2011 shoppers will be able to get their hands on a new range of quality continental lagers in Aldi stores nationwide. The lagers brewed across Europe, including the Czech Republic and Italy – are all of exceptional quality and offer great value for money.
Whether it’s a cool, crisp Italian lager to share with a friend over dinner, a traditional tipple from the home of lager itself, the Czech Republic, or a sophisticated treat from ‘Beer City’ in Holland, there’s something to tempt everyone’s taste buds.
ALDI REWARDS SHOPPERS WITH NEW LOW PRICE FOR WONDER CREAM
Aldi has dropped the price of its best-selling anti-ageing cream to just £5.99 from £6.99.
The cream, which contains synthetic snake venom Syn®-Ake to relax facial muscles, caused a sales frenzy when it first launched in 2009, selling an average of 15 tubes per minute and continues to fly off the shelves.
Aldi’s beauty buyer said: “Lacura Wrinkle Stop is one of our best-selling skincare products of all time in the UK. We know that our shoppers come back to us time after time to restock on the product that really gives women noticeable results. We thought it was about time we rewarded them – and what better way to do that than make the cream even better value for money.”
Syn®-Ake, the key active ingredient in the twice daily, oil free, anti-ageing cream, is a new synthetic substance that mimics the effect of a protein found in the venom of the Temple Viper Snake. Amino acids found in the venom block nerve signals telling muscles to contract, which helps to stop wrinkles forming as well as smoo
ALDI LAUNCHES BITE-SIZE HEALTH SNACK
To help you keep New Year resolutions, Aldi is launching Baked Multigrain Bites - a delicious, guilt-free treat that is high in fibre, contains less than 100 calories and has only 1.6g of fat per 25g bag. This is 60% less fat than in regular fried crisps and represents just 2% of your recommended daily amount. Being baked rather than fried, like regular crisps and other wholegrain snacks is the key difference and reason for such a reduction in fat levels.
A combination of wholegrain rice flour, bulgar wheat, wheat bran and oatmeal gives Aldi’s Baked Multigrain Bites plenty of wholegrain goodness without compromising on taste.
RESEARCH REVEALS ALDI OUTPERFORMS FAIRY
MAGNUM PREMIUM WASHING-UP LIQUID, 59p, 500ml – ON SALE ALL YEAR ROUND
Aldi’s Magnum Original and Magnum Apple Washing-Up Liquid has outperformed Fairy Original and Fairy Apple, proving to be 21 per cent more effective and washing five more plates per use in independent research.
ENJOY AN ENTERTAINING CHRISTMAS WITH ALDI’S 19” TV AND DVD COMBI
Aldi is making it easy to enjoy an entertaining Christmas this year with this stylish, full-function 19” HD ready television with integrated DVD player for just £119.99.
This super-value TV and DVD combi is perfect for gadget-geeks, telly-addicts and those looking forward to snuggling up to enjoy all the classic Christmas films this festive period.
Aldi’s special buys are only around while stocks last... so hurry!
ALDI LAUNCHES CAFFEINE EYE ROLL-ON PEN
Beauty bargain-hunters should get set for another stampede as Aldi has added to its award-winning skincare range with this new caffeine and provitamin B5 Eye Roll-On which is perfectly priced at just £3.49 and ideal for brightening up dark circles and reducing puffy eyes.
This super-eye treatment is jam-packed with ultra moisturising ingredients, eye bright extract Euphrasia Officinalis and special ingredients Ash Bark and bio peptides that, in conjunction with the massage ball applicator, stimulate the micro-circulation of the area around the eyes.
Available in Aldi Stores nationwide now!
DECEMBER FOOD NEWS
Throughout December Aldi is introducing a whole range of delicious Christmassy food that all the family will enjoy.
From the inventive Three Fish Roast to the succulent Whole Stuffed Pheasant, there is everything you will need for celebrating the festive season.
These special buys are available throughout December and are available as long as stocks last.
HAVE A VERY MERRY CHRISTMAS
Unsure which wine to serve with Christmas dinner this year? Fear not, Aldi’s experts have matched all your favourite Christmas foods with award-winning wines, so you can enjoy a very merry festive season.
GIFTS FOR ALL THE FAMILY FROM ALDI
There’s something for everyone this Christmas at Aldi – from music maestros to action aficionados, we’ve got the perfect present for all the family at a great value price.
Aldi Special Buys are only available as long as stocks last, so don’t miss out!
HAVE A LOW CALORIE CHRISTMAS WITH ALDI
Don’t want your waistline to rival Father Christmas’ this year? Aldi has a selection of low calorie options that are delicious, satisfying yet healthy treats, from a luxury Canadian lobster to champagne.
NOVEMBER FOOD NEWS
Christmas is only a few weeks away but don’t worry – Aldi has a
selection of indulgent festive food and drink at great value prices for
the whole family to enjoy.
These delicious treats range from an
entirely edible Gingerbread House to traditional Christmas fruit cake
made with chunky walnuts, almonds and juicy cherries all covered in
sweet marzipan and icing.
GET YOUR BONFIRE PARTY STARTED WITH ALDI
Give your bonfire night some added sparkle with a trip to your local
Aldi store. The premium discounter has everything you need for the
perfect bonfire night party, including fantastic fireworks* at
family-friendly prices.
NEW PRODUCT ALERT
Aldi is introducing a fantastic new range in time for Christmas that can be enjoyed by the whole family.
From the tasty Three Bird Roast to the mouth-watering Whole Deboned Duck, there is everything you will need for celebrating the festive season.
These seasonal buys are available now for the Christmas season.
DON’T MOVE, IMPROVE WITH ALDI
For all DIY enthusiasts looking to create a snug home and finish off odd jobs before winter sets in, take a trip to your local Aldi store. The premium discounter has everything you need to get your home ship shape - from wood drills to router tables - allowing you to make BIG savings on the brand leaders.
These cut price DIY tools are available from 12th September.
ROYAL BRITISH LEGION POPPY COLLECTION - STATEMENT
We always allow representatives of the Royal British Legion to collect for the Poppy Appeal
EVERYTHING YOU NEED FOR A SPOOK-TACULAR HALLOWEEN AT ALDI
Whether you’re hosting a hair-raising Halloween party or expecting a troop of trick or treaters, Aldi has everything you’ll need at a price that won’t give you a fright.
ALDI CLEANS UP AT THE GOOD HOUSEKEEPING INSTITUTE
Nine of Aldi’s household cleaning products have been accredited by the Good Housekeeping Institute, so if you’re looking to give your home a summer clean, make sure you get into store and stock up.
NEW NAME, SAME AWARD WINNING ROSÉ WINE
Aldi’s Viña Decana Rosada has a new name: Toro Loco Rosé
ALDI’S NEW SUPER TUSCAN BLEND
Toscana Rosso 2006
BRING THE TASTE OF HOLIDAY HOME WITH ALDI THIS SUMMER
It’s only natural to miss the great food from around the World, so when you return from your travels cook up those culinary memories with a range of core and seasonal products from Aldi.
ENJOY A GREAT BRITISH PICNIC WITH ALDI
With the summer in full swing, there’s no better way to enjoy the beautiful weather than with a picnic in the sun. So make topping up your basket a pleasure as well as priority with Aldi’s premium range of delicious summer food.
GET YOUR CATCH OF THE DAY AT ALDI
Health experts recommend eating at least two portions of fish a week and discount retailer Aldi makes it easy to get your fill of Omega 3 with its wide range of delicious seafood. The only problem you’ll have is deciding which dish to try first.
THIRST QUENCHING SUMMER FAVOURITES FROM ALDI
Premium discounter Aldi has re-launched its range of carbonated drinks.
YORKSHIRE COMPANY HOPING TO SCORE WITH ALDI AT THE WORLD CUP
One of the region’s major employers is hoping to benefit from the ‘World Cup effect’ this summer.
GET BEACH-BEAUTIFUL ON A BUDGET
Give your body a bargain beauty boost just in time for summer with Aldi’s low cost, high quality beauty range.
PEASE PUDDING PUTS FAMILY BUSINESS ON THE FOOD MAP
A family business in Durham is putting a regional delicacy firmly on
the food map thanks to its partnership with premium discounter Aldi.
CHEATS PAELLA
NEW PRODUCT ALERT: ALDI SPICES UP GOURMET CHOCOLATE RANGE WITH NEW FLAVOURS
Aldi is spicing up its Moser Roth luxury chocolate range with the introduction of two exciting new flavours: Chilli and Mint. Whether you prefer a hint of heat with your chocolate, or a refreshing tang, at only 99p for five individually wrapped bars these sweet treats are ideal for sharing.
TRADITIONAL EASTER BISCUITS
The kids are going to love these – especially if they help you make them in the first place. These biscuits have a lovely consistency. Warning: They do tend to go very fast indeed.
HOT SMOKED SALMON BLINIS
Originally, Russian-style pancakes, Blinis make excellent party food – or even a starter. The combination of tastes ensures they’re incredibly moreish. And all prepared in ten minutes!
BAKED POTATO, SWEET CABBAGE AND SHROPSHIRE BLUE CHEESE LAYER CAKE
These ingredients are really the bedrock of Irish food. Over the centuries there have been thousands of recipes invented using these staples. Here is a great dish, easy to prepare and very tasty.
