ALDI LAUNCHES NEW CONTINENTAL LAGERS

From 14th March 2011 shoppers will be able to get their hands on a new range of quality continental lagers in Aldi stores nationwide. The lagers brewed across Europe, including the Czech Republic and Italy – are all of exceptional quality and offer great value for money.

Whether it’s a cool, crisp Italian lager to share with a friend over dinner, a traditional tipple from the home of lager itself, the Czech Republic, or a sophisticated treat from ‘Beer City’ in Holland, there’s something to tempt everyone’s taste buds.

Aldi’s new range of lagers, available in stores nationwide from March 2011 include:

Breda Royal Premium Lager - 99p, 500ml, 4.7% ABV

This beer originates from the Dutch city of Breda - known as the Beer City. The roots of Breda Royal lie in the first half of the 16th century. Breda Royal is a combination of old craftsmanship and modern brewing techniques that produce an exquisite treat for the sophisticated palate. This delicious tipple, available exclusively at Aldi, continues to be brewed on the continent, unlike many of its branded competitors that are brewed under license in the UK.

The unique recipe gives Breda Royal Premium Lager a refreshing smooth taste and a subtle malty flavour. Exceptionally well-balanced, the lager has a crisp and unexpected floral finish and is perfect combined with veal, pork and salads.

Staroslav Czech Pilsner - 99p, 500ml, 4.0% ABV

Another delectable lager brewed in Prague in the Czech Republic – and exclusive to Aldi stores. Czech lager is considered by many to be amongst the best in the world, which isn’t surprising given that the Czech’s invented it. This quality Staroslav Czech Pilsner, with its natural ‘bite’ and a pure ‘hopsy’ aroma, is brewed in a traditional brewery that dates back to 1869.