ALDI NAMED TOP DISCOUNTER

Discounter Aldi has been crowned The Discounter of the Year at the industry-renowned Grocer Gold Awards.

Beating off competition from 99p Stores, Aldi scooped the accolade for the second time in the past two years (Aldi won in 2009). The award recognises Aldi’s excellence in pricing, retail innovation, customer initiatives and impact on the discount retail sector.

Tony Baines, Managing Director of Buying, Aldi Stores UK, said: “Aldi provides shoppers with brand quality products at everyday, exceptionally low prices, and we are incredibly pleased that this has been recognised in these well-respected awards.”

Aldi’s award winning philosophy of offering consumers brand quality products at consistently low prices is proving increasingly popular with consumers. Recent Kantar Worldpanel data shows that Aldi has grown its UK grocery market share to a record 3.4%.

The Grocer of the Year accolades are the latest in a raft of award wins for Aldi this year, which have included seeing off competition from the ‘big four’ to achieve third place in the Which? annual customer satisfaction supermarket survey, winning a Gold award at The Grocer Own Label Excellence Awards and 15 awards at the International Wine and Spirit Competition.

According to Aldi, award wins such as these and last night’s Grocer Gold are helping it continually drive market growth. Tony Baines explains: “Last year we won over 140 awards across our product range and secured credible third party endorsements from the likes of Which? Magazine and the Good Housekeeping Institute. This helps prove the outstanding quality and value of our products, encouraging more consumers to visit our stores.”