In a blind performance test, Fairy Original and Fairy Apple Washing-Up liquids and Aldi’s Magnum Original and Magnum Apple Washing-Up liquids underwent industry recognised testing. The brands were tested by using a high starch and high fat based soil formulation, to discover the number of plates cleaned from just one dose of hand dishwashing liquid. An Aldi spokesperson said: “In addition to being accredited by the Good Housekeeping Institute, this research proves that Aldi’s Magnum Premium Washing-Up Liquid really is the leading product on the market, giving consumers fantastic value for money from every wash. “Aldi’s core philosophy is all about offering our shoppers brand quality products at best value prices. This is a great example of where we significantly beat the big brands on performance and price.” Magnum Premium Washing Up Liquid costs 59p vs £1.00 (average price, 433ml) for Fairy Original, offering a saving of 56p per bottle - pro-rata. Testing included: • Soil solution of 6.7g of starch soil and 5.0g of fat soil per plate • Soil matter included palmine fat, butter, olive oil, tallow, lard, crème fraiche, colouring and margarine • Per dosage of liquid Fairy Original cleaned 19 dishes and Aldi Magnum Washing Up Liquid cleaned 24 • Each dish was brushed 20 times on the front side and back side. The test was repeated for five times per product and each product was tested at least three times.
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