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ALDI EXTENDS DELIVEROO TRIAL INTO CAPITAL FOR FIRST TIME

Aldi has extended its trial of on-demand grocery deliveries to the capital for the first time after launching with Deliveroo in Camden.
The supermarket first started offering an on-demand delivery service last month.

Following a successful start in eight stores across the Midlands, it has decided to extend the trial to Camden.
Customers will be able to order from around 200 essential Aldi products, which will be picked and packed by Aldi colleagues for delivery by Deliveroo’s network of riders. 
They will then be delivered to addresses within around two miles of Aldi Local in Camden – including West Hampstead, Belsize Park and Mayfair – in as little as 30 minutes. This is especially helpful for those who are isolating at home.
Richard Thornton, Communications Director at Aldi, said: “In the three weeks since we launched our partnership with Deliveroo, feedback from customers has been very positive.
“Extending that partnership to around 100,000 people living near our Camden store will make it even easier for them to access great-quality, affordable food at Aldi’s unbeatable prices.”
If successful, the Deliveroo service could be launched to more stores across the UK before the end of the year.
ENDS
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

• Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards