Aldi is trialling on-demand grocery home delivery in the UK for the first time in partnership with Deliveroo.
From today, the supermarket will offer a rapid delivery service from its Daleside Road store in Nottingham, before extending the trial to a further seven stores across the East Midlands in June.
Customers will be able to order from over 150 Aldi products through the Deliveroo app. These will be picked and packed by Aldi colleagues in-store, for delivery via Deliveroo’s network of riders.
Aldi will initially offer a range of essential items, such as bread, milk and fresh produce to be delivered to customers’ doorsteps in as little as 30 minutes.
The new on-demand service has been introduced to offer customers greater flexibility and access to affordable Aldi groceries, and to support people across the country who are self-isolating due to Covid-19.
The trials follow Aldi’s recent move into online food parcels, which were introduced to help self-isolating and vulnerable customers. Priced at £23.99, inclusive of delivery, the parcels contain 22 products including tinned soup, rice and pasta.
If successful, the rapid delivery service could roll out to further Aldi stores by the end of 2020.
Giles Hurley, Chief Executive Officer, Aldi UK & Ireland, said: “We hope the new trial with Deliveroo will provide more customers with access to great quality, affordable food at Aldi.
“This is a new and exciting venture for Aldi and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high quality products they are used to in store.”
Ajay Lakhwani, Vice President of New Business, Deliveroo said: “At Deliveroo, we are doing everything we can to make sure that people get the food they need and want during this unprecedented time. We are pleased to partner with Aldi and deliver even more choice to our customers as they continue to keep safe at home.”
Notes to editors:
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with more than 80,000 best-loved restaurants and takeaways, as well as 60,000 riders globally to provide the best food delivery experience in the world.
Deliveroo operates in more than 500 towns and cities across 12 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates, Kuwait and the United Kingdom.
Aldi is Britain’s fifth largest supermarket with more than 875 stores and 33,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 22ndMarch, Aldi grew sales by 11.0% and it achieved an 8.2% share of the UK grocery market (Kantar Worldpanel data). By 2025, Aldi will operate over 1,200 stores.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards
Aldi is trialling clear caps on its milk bottles in a bid to further improve the recyclability of its products.
Aldi is donating essential baby items to charities across the UK in a bid to support new parents in need.
The supermarket will be donating 80,000 items from its Mamia range, including nappies and baby wipes, to charities and foodbanks that help new parents on low incomes.