Digital Media Centre

STOP AND SMELL THE ROSES WITH ALDI’S NEW EBONY ROSE SKINCARE RANGE!

• Aldi’s popular cruelty-free Lacura range introduces new luxe Ebony Rose beauty buys
• Shoppers can save 95% compared to leading brand Sisley Paris

Aldi’s new cruelty-free Lacura Ebony Rose skincare range uses the power of Black Rose to ease fatigue and brighten skin, all with a luxe-for-less saving of nearly 95% compared to leading brand, Sisley Paris. Available in stores from 21^st February, this must-have range is dermatologically tested and will leave skin feeling rejuvenated and radiant.

GET LUSCIOUS LOCKS WITH ALDI’S NEW VEGAN HAIR MASK!

Aldi’s new vegan Lacura Hair Mask (£4.99, 230ml) has arrived and promises to leave hair looking revived, restored, and repaired in no time. Available to pre-order online from 18^th February and in store from 21^st February, this pink pot of wonder will help haircare fans achieve fresh out of the salon hair, for less. 

ALDI PANCAKE DAY RECIPES WITH A BOOZY TWIST

Pancake Day is well and truly crêping up on us and shoppers batter believe Aldi has the ultimate boozy pancake recipes to tickle grown-ups taste buds.

Whether adding a caffeine kick or a vegan twist to an Instagram worthy stack, with just a splash of some quality tipples, Aldi has shoppers covered for a flipping delicious Pancake Day.

ALDI LAUNCHES OFFICIAL WINE SCHOOL FOR WINE BLUFF BRITS

• The first ever supermarket wine school offers free education tools which can cost in the region of £400¹ elsewhere 
• 91% of wine drinkers admit to bluffing about their knowledge to friends and family 
• Top influencer The Unmumsy Mum was given the chance to get an advanced taste for the Wine School 

HEART SHAPED HEROES

HEART-Y FOODY TREATS FOR TWO (OR JUST FOR YOU!)

Aldi’s Love Nuggets are back by popular demand this Valentine’s – and they’re joined by a whole host of heart shaped foods to give shoppers heart eyes this February. Hitting shelves from 7^th February, heart-shaped food really does taste better, doesn’t it? Aldi’s fun and quirky collection of unique loved up foods starting at as little as 85p, we can whole heart-ily agree, that’s a price hard not to love.

BEERS, BURGERS (RUGBY) BALLS

ALDI HAS EVERYTHNG RUGBY FANS NEED TO ENJOY 6 NATIONS FOR UNDER A TENNER

FOOD FOR FORTUNE:

ALDI WELCOMES YEAR OF THE OX WITH ITS ‘FAKEAWAY’ CHINESE BUFFET DELIGHTS – COSTING LESS THAN £2!

The year of the Ox symbolises fortune and personality. This Chinese New Year, Aldi will be saving shoppers a sweet pound, as you can ring in the lunar celebrations with its affordable oriental range, available in stores from 4^th February. And that’s not all, as Aldi also has a mouth-watering takeaway-worthy selection of recipes to enjoy, ideal for whipping up a storm in the kitchen for less than £2 a head for a family of four!

HOPPY DAYS FOR BRITISH BREWERIES AFFECTED BY PUB CLOSURES AS ALDI TAKES ON EXCESS STOCK

• Initiative sees over 25,000 gallons of beer saved
• 13 regional beers from across the UK, including aptly named ‘Business as Usual’ traditional amber beer from Derby Brewing, will go on sale at Aldi from 28^th January

YOU CAN GET A DINNER FOR TWO FOR UNDER £4 EACH AT ALDI THIS VALENTINE’S DAY

• Aldi has shared its Valentine’s Day meal deals with the cheapest coming in at just £7.47, less than £3.73 each
• Also on the menu are steak and chips with a dessert and a seafood lovers’ option including Oysters
• Aldi’s Valentine’s food selection starts for as little as 99p