Consumer group Which? conducted its Cheapest Supermarket price comparison for Easter, pitting eight UK supermarkets against each other and finding that Aldi’s Easter offerings are the cheapest at just £24.49 – £5.74 cheaper than the average Big Four basket!
Which? looked at the cost of 21 must-have items including popular Easter Sunday lunch items such as lamb, chicken, and a selection of sides, as well as everyday essentials, including milk, eggs, bread and apples. The same shopping cost £4.56 more (19%) at Tesco, £6.64 more (27%) at Sainsbury’s and a whopping £13.10 more (53%) at the most expensive retailer, Waitrose.
The full results are available here
Julie Ashfield, Managing Director of Buying at Aldi, said: “We’re delighted to be named the Cheapest Supermarket for Easter this year and have our commitment to delivering great quality at low prices recognised. With many people feeling the pinch this Easter, it’s reassuring to know we are helping our customers save their hard-earned pounds.”
The news comes as Aldi launches their egg-stensive Easter gift range which has something for everyone this year – starting from as little as £1.49. From drool-worthy sweet treats and fabulous Spring flowers to extra special alternatives to the traditional Easter egg, shoppers can conveniently pick up a range of perfect Easter gifts with their weekly shop, for less than £5 each!
Aldi’s Easter Gift range is available in store and via Click & Collect now.
Aldi is trialling clear caps on its milk bottles in a bid to further improve the recyclability of its products.
Aldi is donating essential baby items to charities across the UK in a bid to support new parents in need.
The supermarket will be donating 80,000 items from its Mamia range, including nappies and baby wipes, to charities and foodbanks that help new parents on low incomes.