• Consumer group Which? names Aldi as the Cheapest Supermarket for Easter 
  • Shoppers can save as much as £13.10 by shopping at Aldi 

Consumer group Which? conducted its Cheapest Supermarket price comparison for Easter, pitting eight UK supermarkets against each other and finding that Aldi’s Easter offerings are the cheapest at just £24.49£5.74 cheaper than the average Big Four basket! 

Which? looked at the cost of 21 must-have items including popular Easter Sunday lunch items such as lamb, chicken, and a selection of sides, as well as everyday essentials, including milk, eggs, bread and apples. The same shopping cost £4.56 more (19%) at Tesco, £6.64 more (27%) at Sainsbury’s and a whopping £13.10 more (53%) at the most expensive retailer, Waitrose.  

The full results are available here 

Julie Ashfield, Managing Director of Buying at Aldi, said: “We’re delighted to be named the Cheapest Supermarket for Easter this year and have our commitment to delivering great quality at low prices recognised. With many people feeling the pinch this Easter, it’s reassuring to know we are helping our customers save their hard-earned pounds.”  

The news comes as Aldi launches their egg-stensive Easter gift range which has something for everyone this year – starting from as little as £1.49. From drool-worthy sweet treats and fabulous Spring flowers to extra special alternatives to the traditional Easter egg, shoppers can conveniently pick up a range of perfect Easter gifts with their weekly shop, for less than £5 each! 

Aldi’s Easter Gift range is available in store and via Click & Collect now.  

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk