Easter

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ALDI’S BEE-UTIFUL BEEHIVE EASTER EGG TAKES HOME THE HONEY

  • The supermarket’s Specially Selected Exquisite Beehive Egg has beaten Waitrose and Marks & Spencer to be crowned ‘Best White Chocolate Egg’ in BBC Good Food Easter Taste Awards
  • Praised for its ‘show stopping beehive design’, the egg is an un-bee-lievable £55 cheaper than The Chocolate Libertine’s ‘Giant Chocolate Beehive’ [1]

Aldi’s Specially Selected Exquisite Beehive Egg (£14.99/600g) is creating a huge buzz after winning BBC Good Food’s 2021 Easter Taste Award for ‘Best White Chocolate Egg’, beating Waitrose, Morrisons and Marks & Spencer to the crown.

What’s more, the winning egg retails for just £14.99, making it an incredible £55 cheaper than last year’s Good Housekeeping Institute winner from The Chocolate Libertine[2].

Available in store now, Aldi’s luxurious Fairtrade blonde chocolate egg includes fine honeycomb pieces, bee pollen and is decorated with stunning milk chocolate and honey caramel filled bees. The giant hive is finished with a gold lustre and presented above a hidden drawer of 12 milk chocolate and salted caramel truffles – quite simply, it’s the bee’s knees.

Anna Lawson, Food and Drink Writer at BBC Good Food praised the gorgeous Easter Egg, stating it “really wowed” the judges; “not only with its show-stopping beehive design, but its many different flavours and textures.”

Also triumphing in the BBC Good Food Easter Taste Awards was Aldi’s Dairyfine Strawberries & Cream Milkshake Egg (£6.99, 250g), which won the ‘Best Children’s Egg’ category, and the Moser Roth Luxury Egg Box (£4.99, 180g), which won ‘Best Miniature Eggs’ category.

Dairyfine Strawberries & Cream Milkshake Egg
Moser Roth Luxury Egg Box

Customers can buy Aldi’s award-winning easter egg range in-store.


[1] Chocolate Libertine, 2021

[2] Good Housekeeping, 2020

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk