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Supermarket Aldi is once again launching its nationwide search for budding chocolate connoisseurs, as it looks to fill this year’s ‘Chief Easter Egg Tasting Officer’ roles.

Three lucky applicants will land the job of a lifetime, each receiving an abundance of Aldi’s new Easter eggs. In exchange, recruits will give exclusive reviews of the range, sharing thoughts on taste, texture and appearance that will help guide the supermarket’s 2024 range.

This egg-stra special role is open to applicants of all ages across the nation; the only criteria is a love for sweet treats, taste buds looking to be tantalised, and an appreciation for new and exciting flavours.

Candidates will need a camera (a smart phone will do) to create a short audition video (approximately one minute long) and share it via the entry email address: aldichiefeggofficer@clarioncomms.co.uk explaining why they should be chosen for the world’s sweetest job. Entrants should include examples of their favourite Aldi chocolate, as well as any sweet tales that may help them pip others to the post. Further details, and terms and conditions can be found on the CEEO web page.

Those vying for the job will need to hop to it and enter their videos by the deadline of 15th March. Successful applicants will receive their egg-cellent products to sample from 20th March.   

The announcement comes hot off the back of two years of successful recruitment, Hallie McIntosh, 10, from Fife, was chosen to become one of Aldi’s Chief Easter Egg Tasting Officers in 2022 after impressing judges with her Willy Wonka impersonation, and said the job was ‘the highlight of her year’.  Connor Ewujowoh, 10, from Sunderland, also won over judges with his charming application video, where he described Aldi’s Caramel Crunch and Jive Bars as his favourite ever chocolate. And finally, confectionary fanatic and NHS worker Dawn Hill from Basingstoke, took home the role due to her charming and honest reviews of Aldi’s chocolate range in her audition clip.

Julie Ashfield, Managing Director of Buying at Aldi, said: “Recruiting a panel of egg tasters provides us with a fantastic opportunity to engage with real Aldi shoppers. The feedback we have gathered from past chocolate lovers has been invaluable in helping our buying team curate this year’s Easter range, which boasts an exciting range of new shapes, colours and flavour combinations.”

Other indulgent must haves in this year’s line-up include a Dairyfine Peanut Butter Surprise Egg, Rocky Road Drizzle Egg, and the fabulously decadent Wildflower Egg, hand decorated with edible pearls – so delicious that the Good Housekeeping Institute awarded it ‘Best Milk Chocolate Egg 2023’.

How to enter:

  • Applicants should share a short (approx. one minute) video explaining why they should be appointed to the role of Chief Easter Egg Tasting Officer via aldichiefeggofficer@clarioncomms.co.uk
  • Deadline for applicants is 15th March
  • Successful applicants will receive a selection of ten Easter eggs w/c 20th March
  • Further details on entry can be found on the CEEO Page  

Terms and conditions apply. For full T&Cs visit: https://www.aldi.co.uk/chief-easter-egg-tasting-officer


For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk