Easter

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WORLD’S SWEETEST JOB! ALDI LAUNCHES SEARCH FOR ‘CHIEF EASTER EGG TASTING OFFICERS’

  • The supermarket’s hunt for its official Easter egg tasters is back by popular demand
  • Lucky recruits will receive FREE chocolate in exchange for their opinions on this year’s range
  • Applicants should have a passion for confectionery, sweet toothed enthusiasm and be prepared to try new tastes and flavours

Supermarket Aldi has today launched a search for the UK’s keenest chocolate fans, as it looks to fill this year’s ‘Chief Easter Egg Tasting Officer’ roles.

Choc fans that land the role will receive a selection of Aldi’s Easter egg range, in exchange for their eggs-pert feedback, including the delightfully indulgent NEW Ice Cream Eggs and Almond Egg. The unique job will require tasters to have a passion for confectionery, bucket loads of sweet toothed enthusiasm, and be open to trying new tastes and flavours.

Each officer will receive 10 Easter eggs and be asked to provide feedback for Aldi’s Easter buying team, sharing thoughts on taste, texture and innovation that will help guide the supermarket’s 2023 range.

To land this eggs-clusive role all candidates need is a camera (a smart phone will do) to create a short audition video (approximately one minute long) and share it via the entry email address: aldichiefeggofficer@clarioncomms.co.uk explaining why they should be chosen for the coveted position of Chief Easter Egg Tasting Officer (CEEO). Entrants should include eggs-amples of their favourite Aldi chocolate, as well any sweet tales that may help them pip others to the post. Further details for entrants can be found on the exclusive CEEO page.

But, with Easter just around the corner, those vying for the job will need to hop to it and enter their videos by the deadline of 21st March. Successful applicants will receive their first products to sample from 29th March.  

Julie Ashfield, Managing Director of Buying at Aldi, says: “We’re delighted to be recruiting a new team of trusty egg tasters who can share their feedback and assist our buying team in curating next year’s range.

“We always want an Easter egg selection that boasts new shapes, colours and flavour combinations, and believe our innovation is best when we work closely with our customers. Taking feedback from chocolate lovers will allow us to carry on creating our spectacular range!”

Aldi’s Easter range continues to get bigger and better each year, as shoppers continue to recognise the supermarket as one of the UK’s leading Easter egg destinations. This year the exciting range contains quirky gems such as the Giant Dinosaur Egg and Popcorn Eggs.

How to enter:

  • Applicants should share a short (approx. one minute) video explaining why they should be appointed to the role of Chief Easter Egg Tasting Officer via aldichiefeggofficer@clarioncomms.co.uk
  • Deadline for applicants is 21st March 2022
  • Successful applicants will receive a selection of 10 Easter eggs by 29th March 2022
  • Further details on entry can be found on the CEEO Page  

Terms and conditions apply. For full T&Cs visit: https://cdn.aldi-digital.co.uk/l8wjxb72@EdQfJMAz8Yme7$QjmE.pdf

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk