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Aldi's award winning spirit helps quench UK thirst for gin
26 Apr 2016


Supermarket’s own-label gin scoops international accolade
 
Supermarket Aldi has proven that exceptional quality doesn’t have to come with a hefty price tag as its own-label gin triumphed at the International Spirits Challenge awards, seeing off competition from gins costing over FOUR TIMES its price.
 
The award comes as the UK’s thirst for gin is at an all-time high with 49 new gin distilleries having opened in 2015 alone and UK gin sales predicted to top £1 billion for the first time ever this year[1].
Aldi’s own-label gin sales have boomed in the past twelve months, with an additional 77,000 bottles sold year-on-year.
 
The Oliver Cromwell London Dry Gin, described as having a ‘ripe, citrus aroma with rounded spice and a touch of juniper’ and priced at just £9.99, underwent extensive blind taste tests conducted by a panel of industry experts at the prestigious International Spirits Challenge, securing a Silver medal ahead of the premium brand Masons Dry Yorkshire Gin, which sells for a staggering £45.00.*  
 
This is the fourth award win for Oliver Cromwell London Dry Gin in the past 12 months as it scooped a Silver at the International Spirits challenge and a Bronze at the 2015 International Wine and Spirits Competition.
 
Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “The demand for gin is showing no sign of slowing, as shoppers across the country continue to enjoy the classic gin and tonic, as well as a host of new and exciting gin-based cocktails. Our Oliver Cromwell London Dry Gin has always been a popular product amongst our customers due to its excellent quality and great value, and we’re delighted that it has triumphed once again at the prestigious International Spirits Challenge – proving that great drinks needn’t cost the earth.”
 
The Silver medal win was one of four accolades that the retailers spirits range received at the ISC awards. Aldi also won 1 Gold medal and 2 other Silver medals for its vodka and liqueurs.
 
Aldi’s Specially Selected Crème de Cassis Liqueur (£6.99) received a Gold medal in the Liqueurs category, beating the likes of Drambuie 15 which typically retails at £47.55**- over SIX times more expensive than Aldi’s offering.
 
Rick Beaumont, Event Manager at the International Spirits Challenge comments: “We’ve seen Aldi achieve great success in the International Spirits Challenge in recent years. Only the best quality spirits emerge from the blind tasting and once again they have achieved fantastic results across their range of white spirits”
 
The Awards, designed to reward and promote the world’s best spirits, are the latest in a string of accolades for the retailer’s drinks range. Its beers, wines and spirits received over 160 international awards in 2015.
 
Aldi began 2016 with a bang having secured the coveted titles of ‘Multiple Wine Retailer of the Year’, ‘Supermarket of the Year’ and ‘Drinks Buying Team of the Year’ at the annual Drinks Retailing Awards in February. The retailer also launched its first eCommerce site, enabling shoppers across the UK to purchase Aldi’s award winning wines at the click of a mouse from aldi.co.uk.
 
The full list of Aldi’s IWC award-winning spirits is as follows:
 
Gold
Specially Selected Crème de Cassis
 
Silver
Advocaat
Oliver Cromwell London Dry Gin
Tamova Vodka
 
-ENDS-
 
*£45.00 retail price at Harvey Nicholls for Masons Dry Yorkshire Gin, 70cl – price viewable here
** £47.55 retail price at The Whisky Exchange for Drambuie 15 Year Old Whisky Liqueur, 1 Litre – price viewable here
 
[1] 2016 report by the Wine and Spirits Trade Association (WSTA)

View our 'Notes to Editor'

Supermarket Aldi has proven that exceptional quality doesn’t have to come with a hefty price tag as its own-label gin triumphed at the International Spirits Challenge awards, seeing off competition from gins costing over FOUR TIMES its price.