Back to Full List Press Releases

The 'wheat' is over as Aldi launches Gluten-free range
12 May 2016


  • Supermarket Aldi’s gluten-free range offers customers an average saving of 40%*
  • Bread, crumpets and pancakes from leading brand Genius up to a third cheaper at Aldi
  • Typical free-from basket is up to 20% cheaper at Aldi than Sainsbury’s, Tesco and Ocado
 
Leading a gluten-free diet, either through choice or necessity, need not cost the earth for the millions of people in the UK according to supermarket, Aldi.
 
Savvy shoppers looking for gluten-from alternatives can save an average of 40%* on their favourite foods by shopping at Aldi during Coeliac Awareness Week (9th -15th May 2016).
 
The range at Aldi will comprise 19 products from leading brands such as Genius and Mrs Crimbles and will include everything from bakery items and confectionary to cooking essentials such as pasta and sauces, all of which will go on sale as Specialbuys on Thursday 12th May, while stocks last.
 
A price check carried out on price comparison site mysupermarket.co.uk* has revealed that a loaf of Genius Seeded Bread purchased at Aldi during Coeliac Awareness Week will be a whopping £1.11 cheaper than at Sainsbury’s, Ocado and Tesco.
 
Meanwhile, Genius Gluten Free Pancakes and Crumpets will each be 51p cheaper, when compared to rival Asda.
 
Further research found that a typical gluten-free basket will be up to 20% cheaper at Aldi, when compared to Sainsbury’s, Tesco and Ocado, when the products go on sale later this month.
 
Shopping List  Sainsbury's Tesco Ocado Aldi
Bounce Engergy Balls  £1.50 (was £2) £2.00 N/A £1.59
Genius Gluten-Free Crumpets  £2.00 £2.00 £2.00 £1.49
Genius Gluten-Free Pancakes  £2.00 £2.00 £2.00 £1.49
Genius Seeded Bread £3.00 £3.00 £3.00 £1.89
Genius White Bread £3.00 £2.90 £2.90 £1.89
Seabrook Lattice Hand Cooked Crisps £1.00 £0.99 £1.99 £0.99
Trek Bars £1.00 £0.90 £0.90 £0.75
Yushoi Multipack Snapea Rice Sticks N/A £1.00 £1.00 £0.99
Has No… Gluten-Free Pasta  £1.50 £1.20 £1.89 £0.99
Nestle Gluten-Free Cornflakes £2.20 £1.99 £1.99 £1.99
Has No… Gluten-Free Organic Porridge £2.00 £2.00 N/A £1.89
Total Price  £19.20 (with 1 product missing)** £19.98** £17.67(with 2 product missing)** £15.95
Saving  £3.25 + £4.03 + £1.72 + Cheapest

This news will no doubt be welcomed by customers who pay on average 200% more on gluten-free products than equivalent regular products.

 
Tony Baines, Joint Managing Director of Aldi Corporate Buying, said: “At Aldi, we are proud to offer our customers an affordable gluten-free basket and are pleased to be able to support them with a wide range of products to meet their dietary and lifestyle needs.
 
“We are confident that our range of Coeliac Awareness Week Specialbuys will offer shoppers a generous range of products from leading brands, including Genius and Mrs Crimbles, at a fraction of the price of other retailers.”
 
The range has been carefully selected to cater to the growing number of those who suffer from coeliac disease in the UK and those who are choosing to switch to a gluten-free diet as part of a healthier lifestyle.
 
For more information on the gluten-free range at Aldi during Coeliac Awareness Week and to find out other products we sell that are suitable for a gluten-free diet, visit aldi.co.uk/specialdiets/gluten. Here you will also find inspirational recipe ideas to liven up your meals.
 
Product information
Genius Seeded Bread – £1.89, 535g
Genius White Bread – £1.89, 535g
Gluten-Free Chocolate Chip Cookies – 69p, 130g  
Yushoi Multipack Snapea Rice Sticks – 99p, 6x21g
Bounce Energy Balls – £1.29, 42g
Genius Gluten-Free Crumpets – £1.49, 4 pack
Genius Gluten-Free Pancakes – £1.49, 6 pack
Has No…Gluten-Free Pasta – 99p, 500g
Gluten-Free Chocolate Cake Mix – £1.49, 6 pack  
Seabrook Lattice Hand Cooked Crisps – 99p, 120g
Trek Bars – 75p, 55g
Mrs Crimbles Large Gluten-Free Chocolate Macaroons – 89p, 6 pack
Nestle Gluten-Free Cornflakes – £1.99, 500g
Gluten-Free Maria Biscuit – 89p, 400g
Has No…Gluten-Free Organic Porridge – £1.89, 500g
Passions Gluten-Free Tortilla Chips – £1.29, 125g
These are Specialbuy products available in Aldi stores from 12th May 2016, while stocks last.
 
ENDS
*
 

Shopping List  Aldi Retail Most Expensive Retail Retail Comparison  Saving 
Bounce Engergy Balls  £1.59 £2.00 Tesco 26%
Genius Gluten-Free Crumpets  £1.49 £2.00 Tesco/Ocado/Sainsburys 34%
Genius Gluten-Free Pancakes  £1.49 £2.00 Tesco/Ocado/Sainsburys 34%
Genius Seeded Bread £1.89 £3.00 Tesco/Ocado/Sainsburys 59%
Genius White Bread £1.89 £3.00 Sainsburys 59%
Seabrook Lattice Hand Cooked Crisps £0.99 £1.99 Ocado 101%
Trek Bars £0.75 £1.00 Sainsburys 33%
Yushoi Multipack Snapea Rice Sticks £0.99 £1.00 Tesco/Ocado 1%
Has No… Gluten-Free Pasta  £0.99 £1.89 Ocado 91%
Nestle Gluten-Free Cornflakes £1.99 £2.20 Sainsburys 11%
Has No… Gluten-Free Organic Porridge £1.89 £2.00 Tesco/Sainsburys 6%
      Average Saving  41%

 
**Calculations
19.98 – 15.95 = 4.03
4.03 ÷ 19.98 = 0.2017
0.2017 x 100 = 20%
 
*Prices checked on Thursday 21st April 2016 at www.mysupermarket.co.uk


View our 'Notes to Editor'

Savvy shoppers looking for gluten-from alternatives can save an average of 40%* on their favourite foods by shopping at Aldi during Coeliac Awareness Week (9th -15th May 2016).