- On average, Aldi costs 27% less than other supermarkets
- Discounter costs between £10.68 to £21.36 less than other supermarkets for a basket of 33 products
- Aldi beats all other supermarkets with a total of 40 awards at today’s Grocer Own Label Awards
Aldi has cemented its place as the UK lowest priced, best value supermarket after beating the Big Four supermarkets and Waitrose in this week’s Grocer Magazine’s basket price comparison.
The basket price comparison saw Aldi claim first place for its unbeatable prices, with a basket of 33 products costing £40.28, meaning that on average it costs 27% less than other supermarkets.
Aldi was over 20% cheaper than second placed Asda, with its basket costing £40.28; £10.68 less than Asda. Waitrose recorded the most expensive basket at £61.64, nearly 35% more than Aldi. The basket price comparison included:
|Supermarket||Price of Basket||Price vs Aldi|
|Asda||£50.96||Costs £10.68 more|
|Morrisons||£52.06||Costs £11.78 more|
|Tesco||£53.90||Costs £13.62 more|
|Sainsbury’s||£57.95||Costs £17.67 more|
|Waitrose||£61.64||Costs £21.36 more|
The Grocer’s basket price comparison featured a range of items regularly bought by shoppers including chicken, corn flakes, eggs, tea bags, vegetables and bread.
The news follows Aldi’s success at today’s Grocer Own Label Awards where its products collected 19 Golds and 21 Silvers. One of the supermarket sectors most prestigious awards, The Grocer Own Label Awards recognise and reward outstanding supermarket own label products.
Winners across a total of 69 categories were announced earlier this afternoon at a ceremony at The Hilton, Park Lane, following a tough five month, two stage judging process tests by a consumer panel and expert judges.
Tony Baines, Joint Managing Director of Aldi Corporate Buying, said: “The combination of the Grocer’s price comparison and our success at the Own Label awards proves that Aldi offers the best quality products at prices that simply can’t be beaten.
“These independent tests and comparisons show that shoppers can save significant amounts of money on their weekly shop at Aldi, without any compromise. Aldi shoppers can fill their trolleys without emptying their pockets.”
Amongst Aldi’s gold-winning products are Specially Selected Gourmet Crackers with Sea Salt, Specially Selected West Country Vintage Reserve Crunchy Cheddar, Specially Selected British Cold Pressed Rapeseed Oil, Harvest Morn Maple and Pecan Crisp Cereal, Specially Selected Raspberry Conserve and Mamia Junior Raspberry Mini Rice Cakes, which cost just 65p.
Other successful products at the awards from Aldi’s premium Specially Selected range include Specially Selected Spicy Italian Schiacciata Salami Pizza, Specially Selected Smooth & Creamy Canadian Blueberry Luxury Yogurt and Specially Selected Continental Rhubarb & Strawberry Tart also proved worthy gold winners.
Its Specially Selected Wagyu Burgers, The Fishmonger Boneless Seabass Fillets and Harvest Morn Crunchy Oat Granola were a few of the silver winners.
Tony Baines, Joint Managing Director of Aldi Corporate Buying, concluded: “We’re really pleased to receive such an accolade at the Grocer Own Label Awards.
“At Aldi, we enjoy surprising, delighting our customers every day. Whether that is through our award-winning own-label products available at the best possible prices, our unique marketing campaigns that bring our brand to life, or our commitment to being a responsible retailer, we remain committed to our promise to place our customers at the heart of everything we do.”
The announcement marks the end of a truly successful week for Aldi, with the supermarket also picking up two accolades at the Marketing Week Awards 2016.
Aldi beat Disney, Starbucks and Heineken to be named Brand of the Year in recognition of its innovation and creativity within the sector. The supermarket also picked up the gong for Marketing Team of the Year at last night’s Marketing Week Awards ceremony at the Roundhouse in London, which was hosted by Sir Lenny Henry.
For more information about Aldi’s award-winning range and commitment to reducing the environmental impact of its business please visit www.aldi.co.uk.
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