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Aldi takes the plunge with latest foray into lingerie market
20 May 2016


  • Aldi to launch new low priced lingerie and nightwear
  • Range represents potential saving of up to 69% versus high street competitors* 

Aldi is set to add a floral flourish to lingerie drawers across the country with the launch of its brand new range. With prices starting from just £3.99, the collection represents a potential saving of up to 69%[1] versus other high street competitors, proving that a summer refresh doesn’t have to cost the earth.    
Launching online at www.aldi.co.uk and in stores on 15th May, Aldi’s full lingerie range can be snapped up for under £15, featuring a Ladies Floral Bra (£3.99), 2 Pack Briefs (£3.99) and a Ladies Floral Nightwear (£6.99). The range is available in a selection of attractive prints with colour combinations including coral/white, light blue/white or light mint/blue. So that men don’t feel left out, a 3 pack assortment of keyhole trunks will also available at a reasonably priced £4.99.
 
Tony Baines, Managing Director for Corporate Buying at Aldi comments:  “Lingerie can be expensive so we’re excited to be offering our customers a quality, affordable alternative to the high street brands out there.”

"Our range represents a great opportunity for women to freshen up their summer wardrobe and treat themselves to lingerie at a fraction of what they might expect to spend. “
 
The full Ladies’ Summer range will be available online at aldi.co.uk and in stores nationwide on Sunday 15th May and as with all Specialbuys, once it’s gone, it’s gone.
 
Aldi’s Ladies’ Summer range is in store 15th May and available while stocks last
Description Price
Ladies Floral Nightwear £6.99
Ladies Floral Bra £3.99
Ladies Floral Briefs (2 Pk) £3.99
Men’s Keyhole Trunks £4.99
 

-Ends-
 
ALDI M&S Debenhams
Ladies Bra & 2 Pack Briefs
 
 
 
 
£7.98
Ladies Floral Non-Padded Bra & 2 Briefs 
 
 
£26.00
Iris & Edie Pink lace flower t-shirt bra & 2 Briefs
 
 
£25.00
% SAVED WHEN SHOPPING AT ALDI SAVE 69%
(£18.02)
SAVE 68%
(£17.02)
 


 
 
 
 
 





 
*Prices listed in line with nearest package from M&S as of May 2016

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