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King of checkouts help Team GB at kitting out
30 Jun 2016


Team GB’s first and fastest discount supermarket partner, Aldi, is supporting this year’s Kitting Out experience for athletes heading to the Rio 2016 Olympic Games.  The athletes will benefit from the exceptional customer service and famed efficiency that Aldi stores are known for, as they collect their tailored kit for the Games in August.

Last year, Aldi recorded one of the fastest Kitting Out processes to date ahead of the Baku 2015 European games - a speed it hopes to replicate and even improve upon on the road to Rio.

Aldi will showcase its checkouts specially developed for the occasion and will be giving each of its staff a specific mission to help drive speed and efficiency. Each athlete will also be issued a till receipt, detailing their full kit allocation. This will allow them to supermarket-sweep to the finish line rather than wasting time in queues, giving them plenty of free time to enjoy the activities. Aldi staff who supported in 2015 will act as team leaders and  80 more employees from different regions around the UK will be invited to take part, encouraging Olympic engagement across the business.

As part of the Homegrown Heroes initiative - a platform developed in partnership between Aldi and the Team GB where the public can find out more about the athletes and leave inspirational messages online - athletes entering the checkout space will be greeted and encouraged to sign a giant map of Great Britain. This will later be put up for grabs as a competition prize across Aldi’s social media channels.

The team will also be gifted with Aldi Passports to Rio which will include helpful tips such as phrases in Portuguese, Rio themed recipes and further information about the sponsorship.

Bill Sweeney, Chief Executive Officer at the British Olympic Association, said: “We’re thrilled to have Aldi support us on our journey to this year’s games in Rio. The Kitting Out experience is a vital time in the team’s preparation. Improving the athletes’ experience is key to getting the best out of our competitors as they prepare for Rio. We’re confident that Aldi will ensure the team receive that exceptional service and efficiency for which the business is so famous.”

Since the start of the partnership in August 2015, Aldi has offered over 650 Team GB members £25 worth of vouchers per month to spend in-store during the run up to the Games. The scheme was launched to ensure the sporting stars would have access to fresh, affordable, great British food as they fuel their performances on the way to Brazil. Visitors to the Homegrown Heroes website can use the interactive map to find information on Aldi’s suppliers and stores, where athletes will be using their shopping vouchers ahead of the games.

Jon Neale, Joint Managing Director of Corporate Buying at Aldi UK, said: “We are honoured to be supporting the athletes as they prepare for the Rio 2016 Olympic Games and our staff from across the country are looking forward to being involved in this year’s Kitting Out experience. It’s a true team effort; we are proud of working closely with the BOA to bring our people operations to Birmingham NEC and ensure the process runs as smoothly and efficiently as it can for the athletes’ final steps to Rio.”

To learn more about the Team GB athletes and leave messages of support as Team GB heads to Rio, visit the Homegrown Heroes website: www.teamgb.com/homegrownheroes.
View our 'Notes to Editor'

Team GB’s first and fastest discount supermarket partner, Aldi, is supporting this year’s Kitting Out experience for athletes heading to the Rio 2016 Olympic Games. The athletes will benefit from the exceptional customer service and famed efficiency that Aldi stores are known for, as they collect their tailored kit for the Games in August.