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Team GB athletes fill enough shopping baskets to cover Olympic stadium 30 times
28 Jul 2016

With 10 days to go until the start of the Rio 2016 Olympic Games, figures released today reveal that over 660 Team GB athletes have been fuelling their diets at Aldi, spending over £135,000 in stores – that’s enough shopping baskets to cover the floor of the Maracana Stadium, host venue of the Rio 2016 Olympics Opening Ceremony, over 30 times and the equivalent height to over 45 Christ the Redeemers*.
Aldi – the first supermarket to partner with Team GB – supports athletes by offering every Team GB member £25 of vouchers per month to spend in-store during the run up to the Games. The scheme was launched to ensure the sporting stars would have access to fresh, affordable, Great British food as they fuel their performances on the road to Rio.
Since the partnership was announced in August 2015, over 650 athletes have signed up and received over £135,000 worth of Aldi shopping vouchers through the scheme.
This equates to 198,529 bunches of bananas, 300,000 carrots, 500,000 apples, 170,886 packets of baby plum tomatoes, 385,714 cucumbers, 37,604 Stuffed Whole Chickens or 22,847 Aberdeen Angus Sirloin Steaks.
Tony Baines, Joint Managing Director of Corporate Buying, commented: “At Aldi, we’re incredibly proud to be the first supermarket to partner with Team GB. Our mission has always been to provide our customers with the best quality products at everyday low prices – we’re delighted with how many of the nation’s athletes have signed up to this initiative.”
Over the last nine months, athletes including Genevieve Randall (Synchronised Swimming), Ellie Piggott (Lightweight Rower) and James Rodwell (Rugby 7s) have been spotted in stores all over the country, picking up a variety of fresh produce.
Bill Sweeney, CEO of the British Olympic Association, added: “As we reach the Rio 2016 Olympic Games, the support of Aldi is and has been vital in ensuring that our athletes in Rio are as best prepared for the Games as they can be and feel a great wave of support knowing that the nation is with them, inspiring them to achieve great performances at Rio 2016.”
While providing Team GB’s top athletes with vouchers to fill up their supermarket trolleys with fresh produce, Aldi is also supporting Team GB’s schools’ education programme – Get Set to Eat Fresh. The initiative champions healthy eating among 25,000 schools nationwide, providing pupils with all the materials they need to learn about nutritious foods.   
Member of the public can use Aldi’s Homegrown Heroes initiative to find out what food some of their favourite athletes love to eat and leave messages of support for their favourite ‘Homegrown Hero’ via the dedicated website


*Working out
5,400 vouchers x £25 = £135,000
Average basket size = 18 (Kantar data)
Number of baskets filled by athletes = 7,500 (135,000 ÷ 18)
Average store basket dimensions = 43cm x 30cm x 23cm
Christ The Redeemer in height = 38m
Maracana Stadium dimensions = 105 m × 68 m (344 ft × 223 ft)
Bananas at 68p:
135,000/0.68 = 198,529
Carrots at 45p:
135,000/0.45= 300,000
Apples (loose) at 27p:
135,000/0.27 = 500,000
Baby plum tomatoes at 79p:
135,000/0.79 = 170,886
Cucumber at 35p:
135,000/0.35 = 385,714
Ashfield Farm British Stuffed Whole Chicken at £3.59:
135,000/3.59 = 37,604
Specially Selected 30 Day Matured Aberdeen Angus Sirloin Steak at £5.69:
130,000/5.69 = 22,847
View our 'Notes to Editor'