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Aldi celebrate 'Great Taste' award win
04 Aug 2016


  • Aldi scoops 29 stars at the prestigious Great Taste Awards
  • The discounter wins in all categories at the British Baker’s Christmas Stars Awards
  • Aldi’s outstanding quality is further recognised with six wins at the SuperMeat and Fish Christmas Products Awards
Christmas has come early for Aldi as they celebrate not one, but three award wins for their luxurious Christmas food collection, which will be launching in stores across the UK from October.
 
The Great Taste Awards, one of the most prestigious for fine foods and drinks in the country, awarded coveted stars to 29 Aldi UK products[1]. Highlights from the announcement saw judges award two star ratings to Aldi’s Specially Selected 30 Day Aged Sirloin Steak, Specially Selected Strawberry Conserve and Specially Selected Buffalo Mozzarella.
 
Other products to be awarded a star rating at the Great Taste Awards spanned across the supermarket’s cheese range including its Specially Selected West Country Cheddar, to its fresh meat range, where Aldi’s Specially Selected Fillet Steak was awarded winner. 
 
Aldi’s 2016 Christmas range also gained early recognition, with luxury products such as its Specially Selected 12-Month Matured Christmas Pudding gaining a star rating, before it hits the shelves in November.
 
The supermarket’s premium quality Christmas range also wowed at the British Baker’s Christmas Stars Awards, where Aldi won all of the event’s four categories. Its Specially Selected Exquisite Vintage Christmas Pudding and Specially Selected Exquisite Mince Pies were among the winners during tough judging that required products to score 40 or more points.
 
Aldi’s Christmas range won further praise at the SuperMeat and Fish Christmas Products Awards. Up against M&S, Tesco and the Co-op, Aldi scooped six awards including wins for its Exquisite Jewelled Layered Pie, Specially Selected Beef Rib Joint with Salt and Pepper Seasoning and its Specially Selected British Honeycomb and Brandy Ham Joint. The organisers praised the creativity and innovation of products that were entered into this year’s awards, acknowledging that consumers have a real treat in store for Christmas 2016. 
 
Tony Baines, Joint Managing Director of Corporate Buying, Aldi UK, said: “All of these industry awards are excellent benchmarks for outstanding food quality and taste. They are judged by industry experts skilled in determining the finest flavours and textures that shoppers will appreciate.
 
“To scoop so many awards is testament to the expertise of our buying teams and the relationships we have with some of the best producers in the UK, which allows Aldi to offer great tastes and value across our whole range. This Christmas our shoppers can enjoy premium quality without premium prices.”
 
For more information about Aldi’s award success, please visit: https://www.aldi.co.uk/.

ENDS  

Full details of Aldi’s awards and achievements can be found at https://www.aldi.co.uk/awards.
Great Taste Award totals
Aldi Total
3 Star Wins 1
2 Star Wins 10
1 Star Wins 46
 
Aldi Total (excluding Ireland)
36
2 Star Wins 6
1 Star Wins 30
 
Aldi UK star rating breakdown
29
2 Star Wins 3
1 Star Wins 26
Scotland-specific
2 Star Wins 2
1 Star Wins 4
 
Ireland-specific
3 Star Wins 1
2 Star Wins 4
1 Star Wins 16
 
Information can be found here:
http://greattasteawards.co.uk/2016-winners/
 
Aldi award wins at the British Baker’s Christmas Stars Awards:
·         Christmas Biscuits winner: Specially Selected Exquisite Biscuits
·         Christmas Biscuits highly recommended: Specially Selected Exquisite Crackers
·         Christmas Bread winner: Specially Selected Christmas Tree Brioche
·         Christmas Bread highly recommended: Bakkavor Bread Caramelised Red Onion Camembert Swirls (for sharing)
·         Mince Pies winner: Specially Selected Exquisite Mince Pies
·         Christmas Cakes and Puddings winner: Specially Selected Exquisite Vintage Christmas Pudding (Isle of Man)
 
Aldi award wins at the SuperMeat and Fish Christmas Products Awards:
·         Best Christmas Beef Product: Specially Selected Beef Rib Joint with Salt and Pepper Seasoning
·         Best Ready Cooked Ham Product: Specially Selected British Honeycomb and Brandy Ham Joint
·         Best Christmas Added Value Poultry Product: Turkey Parcel with Cranberry and Orange
·         Best Christmas Stuffing Product: Specially Selected British Pork, Cranberry and Clementine Portions
·         Best Celebration Pie Product: Aldi Exquisite Jewelled Layered Pie
·         Best Pâté/Terrine Product: Specially Selected Pâté Jar with Chicken, Liver and Thyme
 
[1] 36 including Scotland

View our 'Notes to Editor'

Aldi scoops 29 stars at the prestigious Great Taste Awards, wins in all categories at the British Baker’s Christmas Stars Awards and is further recognised with six wins at the SuperMeat and Fish Christmas Products Awards