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Aldi launches limited edition wine festival range
17 Aug 2016


To meet record consumer demand, Wine Retailer of the Year,[1] Aldi, is set to add twenty-five limited edition, premium wines to its range as part of the inaugural Aldi Wine Festival.
 
Available in store from 21 August, the new wines have been specially sourced from some of the very best winemaking regions across fourteen countries and five continents. The eclectic collection is priced from £4.99 to £8.99 and designed to give customers a taste of the most exciting wines from around the globe, including a Nero d’Avola from Sicily in Italy, Pinot Gris from Gisborne in New Zealand and Riesling from Baden in Germany.
 
The Aldi Wine Festival includes partnerships with top producers, including one of South America’s top biodynamic wineries.  The Chilean Amigo Secreto Syrah-Carignan, £6.99 is a deep ruby red wine made with carefully-selected organic grapes, grown without pesticides, fungicides, herbicides or artificial fertilisers; tapping into the emerging UK trend for organic wines.
 
Aldi has also teamed up with one of Hungary’s most distinguished wine makers, Karoly Ats, to add an exceptional white wine from the famous wine region of Tokaji to the collection. The owner of a Hungarian Order of Merit for his services to wine excellence, Ats has produced an unmistakable dry Furmint, £5.99, for Aldi shoppers to enjoy.

Tony Baines, joint Managing Director of Corporate Buying, comments: “Our core range is growing in popularity day by day. We constantly aim to excite and exceed our customers’ expectations and are delighted to be introducing shoppers to 25 new, exceptional wines from the world’s greatest winemaking regions this summer. Our talented team of expert wine buyers have curated a range that embodies innovation, quality and outstanding value for money.”
 
“The Aldi Wine Festival continues our philosophy of helping to make quality wine accessible to all, whatever the budget. This new collection is another step change for us and takes us one step closer to being the UK’s foremost wine retailer.”
 
The Aldi Wine Festival builds on an exceptional year for Aldi. In February, the launch of Aldi’s online wine buying service aldi.co.uk introduced thousands of new shoppers to Aldi’s award winning wine offering and allowed the retailer to expand its range from 80 to over 120 wines.
 
Aldi has successfully bucked the trend of declining wine sales in UK supermarkets, growing its share of the category and increasing sales by 7% in the past 12 months alone. The supermarket has continued to outshine the competition and was named ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and ‘Drinks Buying Team of the Year’ at this year’s Drinks Retailing Awards.
 
The Aldi Wine Festival range will be available online at aldi.co.uk and in stores nationwide from Sunday 21 August, available while stocks last.   
 
-Ends -
 
Full product list:
o   Encosta Da Viñha; Dão, Portugal - £4.99 (2015)
o   Punta de Lobos Malbec; Colchagua Valley, Chile - £6.99 (2014)
o   Domaene Wachau Grüner Veltliner; Wachau, Austria - £6.99 (2015)
o   Palmento Nero d’Avola; Sicily, Italy - £5.99 (2015)
o   Single Vineyard Vermentino; South Eastern Australia - £6.49 (2015)
o   Nonius Estate Feteasca Neagra Shiraz; Viile Timisului, Romania - £5.49 (2015)
o   Mayoral Reservado Syrah Cabernet; Jumilla, Spain - £6.49 (2015)
o   Leaf Plucker Sauvignon Blanc; Coastal Region, South Africa - £6.99 (2016)
o   Verdicchio Dei Castelli di Jesi Classico; Marche, Italy - £5.49 (2015)
o   Edition Fritz Keller Pinot Noir; Baden, Germany - £6.49 (2014)
o   Cairanne Côtes du Rhône; Villages, France - £6.99 (2014)
o   Callia Alta Torrontés; San Juan, Argentina - £5.49 (2015)
o   De Bortoli G.S Pinot Noir; Yarra Valley, Australia - £7.49 (2015)
o   Jan & Johan Old Vines Cinsault; Paarl, South Africa - £5.99 (2014)
o   Punta de Lobos, Sauvignon Blanc; Casablanca Valley, Chile - £6.99 (2015)
o   Edition Fritz Keller Riesling; Baden, Germany - £5.99 (2015)
o   Gloria Reserva Tinta Roriz; Douro, Portugal - £5.99 (2014)
o   Artisan Gewürztraminer; Tasmania, Australia - £8.99 (2015)
o   Amigo Secreto Syrah-Carignan; Valle del Rapel, Chile - £6.99 (2015)
o   Furmint; Tokaji Region, Hungary - £5.99 (2015)
o   Meadowhawk Cellars Zinfandel; California, USA - £6.99 (2014)
o   Nikau Point Reserve Syrah; Hawkes Bay, New Zealand - £6.99 (2014)
o   La Baume Viognier; Languedoc-Roussillon, France - £7.99 (2015)
o   Roodeberg Reserve ‘Bordeaux Blend’; Western Cape, South Africa - £6.99 (2014)
o   Ashwood Estate Pinot Gris; Gisborne, New Zealand - £6.49 (2014)
 
[1] Winner of ‘Supermarket of the Year’ and ‘Multiple Wine Retailer of the Year’ ‘at  Drinks Retailing Awards 2016

View our 'Notes to Editor'

To meet record consumer demand, Wine Retailer of the Year, Aldi, is set to add twenty-five limited edition, premium wines to its range as part of the inaugural Aldi Wine Festival.