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Aldi raises the 'steaks' with Wagyu rump staeak for under £5
25 Aug 2016

Following the successful launch of Aldi’s premium Wagyu Rib Eye and Sirloin steaks for Father’s Day, the discount supermarket is claiming its ‘steak’ as the largest retailer of Wagyu by offering foodie customers, with a penchant for premium, the chance to get their hands on Specially Selected Wagyu Rump steaks for under £5.
Widely thought of as the best (and priciest) beef in the world, Aldi is making this superior meat both affordable and accessible to customers for a limited time only and while stocks last on 25th August, just in time for the bank holiday.

With prices of Wagyu at top London restaurants being set staggeringly high, customers can get this delectable beef steak for a fraction of the price with Aldi’s Specially Selected Wagyu Rump Beef Steak, on sale for just £4.99 for 227g (8oz).

Over the last 12 months discount supermarket Aldi has branched out by selling a number of Wagyu lines including Specially Selected Rib Eye, Specially Selected Sirloin Steaks and more recently Specially Selected Wagyu Beef Burgers, which customers rushed to stores for.  Over 3,000 Waygu burgers were sold per hour across the UK indicating its growing popularity with customers.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said, “Wagyu beef has proven very successful with our customers and we are delighted to  offer Wagyu Rump Steaks for under £5.
“Aldi are continuing to offer premium quality products at everyday low prices, allowing customers to make substantial savings on luxury products without compromise.”

Aldi Specially Selected Wagyu Steaks come from cattle that are both outdoor reared and 100% grass-fed on open New Zealand pastures, unlike Wagyu cattle raised in other countries, such as Australia and America. The rearing of the beef gives the meat a distinctive rich flavour and texture, with good marbling coverage, allowing the steak to become tender and succulent when cooked.

Demand is expected to be unprecedented and a limit of two steaks per purchase has been placed to ensure that as many customers as possible get to enjoy this very special meat.

The Specialbuy Wagyu Rump steaks are available in stores, throughout the UK, from Thursday 25th August, while stocks last.

Product information:
Specially Selected Wagyu Rump Beef Steak – £4.99, 8 ounces, 227g  
This is a Specialbuy product, available in all Aldi stores from Thursday 25th August 2016, while stocks last. 
View our 'Notes to Editor'

Aldi's Specially Selected Wagyu Rump steaks are available for under £5 in stores throughout the UK, from Thursday 25th August, while stocks last.