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Aldi reveals UK wine capitals
25 Aug 2016


  • The Wine Retailer of the Year reveals UK wine habits with Wine Map of Great Britain
  • Sauvignon Blanc emerges as nation’s favourite wine style
  • Glasgow is the top location for Prosecco, London is home of Champagne
 
Discount supermarket Aldi has today released its first ever Wine Map of Great Britain, revealing the nation’s wine capitals and confirming that we are a nation of Sauvignon Blanc fanatics.
 
The Wine Retailer of the Year[1] launched its popular eCommerce site, aldi.co.uk, early in 2016 and completed a data deep dive into its first 16,000 transactions, revealing its 13 most popular wine styles and the regions from which these styles come from. The data revealed that Sauvignon Blanc takes the coveted position of Britain’s most popular wine style, finishing ahead of the UK’s favourite sparkling wine from north-eastern Italy, Prosecco and the UK’s preferred red, Malbec, which took third place.
 
As UK Prosecco sales are soaring, with annual supermarket sales up 34 per cent to £345 million, Aldi’s wine experts have revealed that Glaswegians are on trend as the UK’s Prosecco aficionados, whilst Londoners plump for a full Champagne flute.
 
Tonbridge emerged as the UK’s home of Gavi, while East Anglian shoppers in Norwich opt for a glass of smooth Shiraz and wine-lovers in Reading are most inclined to snap up the classic dry white, Chablis, with its fresh citrus characteristics. Edinburgh was the capital for Malbec, a red wine with plump dark fruit flavours and a smoky finish.
 
Shoppers in the Midlands proved they have the UK’s most diverse taste palate. Wine drinkers in Leicester like to raise a glass of Rioja, Birmingham wine buffs show a penchant for a chilled Rosé, while folk in Nottingham enjoy the fruity tones of Rosé Champagne and Coventry consumers plump for a ruby red Pinot Noir.
 
Tony Baines, joint Managing Director of Corporate Buying, comments: “Our expert buying team know exactly what makes the UK tick when it comes to wine and we’re delighted to be able to share our insight. Despite the dominance of Sauvignon Blanc, we are more experimental than ever in our choices, with shoppers regularly trying new grapes and niche styles of wine.
 
“Aldi’s philosophy is to make quality wine accessible to all, whatever the budget. We can see the influence this has had on our customers who now demonstrate a great knowledge and understanding about wine in their wine choices and feedback. We expect consumers to keep trading up to more premium wines and for new, less well known variations of wine to become more prominent in the next five years as consumers become even more discerning.”
 
The launch of the wine map follows the launch of limited edition wines into Aldi’s range for its Wine Festival in August. Each wine was cherry-picked by Aldi’s wine buying team to introduce consumers in the UK to some of the most famous winemaking regions across the world, representing the very best wines from 5 continents and 14 different countries.
 
Aldi cemented its reputation as market leaders with significant award wins at the 2016 Drinks Retailing Awards where Aldi was crowned ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and awarded ‘Drinks Buying Team of the Year’. The retailer was also named as the best place to buy beers, wines and spirits at the 2015 Harpers Awards.
 
-ENDS-
 
See below for a full list of grape varieties and wine regions where Aldi sell the highest proportion of each of its wine styles:
  • Chablis – Reading
  • Chardonnay – Liverpool
  • Champagne - South West London
  • Rosé Champagne - Nottingham
  • Rosé - Birmingham
  • Gavi - Tonbridge
  • Malbec - Edinburgh
  • Pinot Noir - Coventry
  • Prosecco - Glasgow
  • Riesling - Chelmsford
  • Rioja - Leicester
  • Rosé Malbec - Ipswich
  • Sauvignon - Newcastle
  • Shiraz – Norwich
 
The nation’s top 10 favourite wine styles:
1.       Sauvignon Blanc
2.       Prosecco
3.       Malbec
4.       Shiraz
5.       Pinot Noir
6.       Chardonnay
7.       Rosé
8.       Rioja
9.       Gavi
10.     Champagne
 
[1] Drinks Retailing Awards – winner of Supermarket of the Year and Multiple Wine Retailer of the Year

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