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Aldi fly the flag for British meat Aldi sustains 100% British commitment despite declines amongst the Big Four
17 Sep 2016


Recent figures published ahead of British Food Fortnight (17th September – 2nd October 2016) have highlighted Aldi’s commitment to providing customers with 100% British beef and lamb despite notable declines in competitor supermarkets, including Tesco and Asda who are both selling less British beef than a year ago (-9% and -5% respectively).
 
The results, published in the Agriculture and Horticulture Development Board’s (AHDB) annual Beef and Lamb Watch study*, follows a survey of 2,000 Brits** which revealed that 88% of shoppers feel it is important to buy British. 
 
Despite the UK’s huge appetite for locally sourced meat, AHDB’s findings show that three out of the Big Four supermarkets are failing to offer 100% British beef and lamb - see full findings below.
 
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Our 100% British beef and lamb proposition underpins our long-term commitment to British Farming. For over 26 years, we’ve  built long-term relationships with British farmers and producers. We don’t believe that sourcing British should mean that our customers should pay more, and we are immensely proud to offer the best of British, at unbeatable everyday low prices.”
 
Aldi was the first major supermarket to sign the NFU Fruit & Veg Pledge and has shown its continued commitment to Back British Farming by signing up to the NFU’s Back British Farming Charter last year.
 
In a recent poll conducted by Aldi, 45% of British grocery shoppers were amazed to find out that Aldi sources the majority of its produce from British producers.
The discount supermarkets  fresh meat range – including lamb, beef, pork, chicken and turkey – is 100 per cent British, Red Tractor Farm Assured and includes award-winning products such as Aldi Appleby's Slow Cooked Minted Lamb Shoulder which won silver at this year’s prestigious Grocer Own Label Awards.
 
Notes to editors:
*Agriculture and Horticulture Development Board’s (AHDB) annual Beef and Lamb Watch Country of Origin study
**Survey was carried out by Censuswide between the dates of 26.08.2016-30.08.2016, with 2,021 respondents
 
See below Aldi’s inspirational British Red Tractor recipe ideas to liven up your meals for British Food Fortnight: 
 
·         https://www.aldi.co.uk/beef-and-pepper-stir-fry/p/000000007532100
·         https://www.aldi.co.uk/roast-pesto-chicken/p/000000031859000
·         https://www.aldi.co.uk/mallory-pork/p/000000031853900
View our 'Notes to Editor'