Back to Full List Press Releases

Aldi launches Artisan British cheese range
06 Oct 2016


Discount supermarket Aldi has extended its range of award-winning products with a selection of high quality, British cheeses carefully crafted by artisan producers. The new lines will be launching in stores across the UK from 28th September with prices starting from as little as 99p!
 
With new research revealing that 45% of Brits* now buy soft cheeses such as Camembert and Goat’s Cheese at least once a month, there is little doubt that Aldi’s new range - comprising Cornish and artisan regional cheeses - will prove a hit with customers.
 
Specially selected by Aldi’s expert cheese buyer, the new range is sourced from creameries across the country, who employ traditional cheese making methods that go back centuries and have been refined over decades.
 
From cloth bound mature Cheddar cold-smoked over locally sourced oak chips in Devon and a crumbly Lancashire made using a closely guarded secret culture developed at a family-run farm to a cave aged British goats cheese sourced from Dorset, the launch of the new expertly crafted cheeses reinforce Aldi’s commitment to supporting local suppliers from across the country, making exceptional quality products accessible to all.
 
To coincide with the launch, a survey commissioned by Aldi showed that almost one third of shoppers have changed their habits to include more premium foods than 12 months ago*, with Aldi sales data showing an increase in sales of premium products like Prosecco and salmon**. With this shift in consumer habits, Aldi is dedicated to exceeding its customers’ needs by offering a larger premium range, for the same everyday low prices.
 
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we are committed to supporting British farms and offering exceptional quality products at unbeatable prices. 
 
“Our extended range of artisan cheeses continues this promise with some of the finest cheeses, from a selection of the UK’s best producers, available to our customers. ”

Product Information: 
 
Specially Selected Trevarrian Cornish Brie – £0.99, 200g
This is a core range product available in stores nationwide from 28th September 2016.
 
Specially Selected Trevarrian Cornish Camembert – £0.99, 200g
This is a core range product available in stores nationwide from 28th September 2016.
 
Specially Selected Trevarrian Cornish Goat’s Cheese – £0.99, 70g
This is a core range product available in stores nationwide from 28th September 2016.
 
Specially Selected Artisan Regional Quickes Mature – £2.99, 250g
This is a core range product available in selected stores from 12th October 2016.
 
Specially Selected Artisan Regional Quickes Mature Smoked – £2.99, 200g
This is a core range product available in selected stores from 12th October 2016.
 
Specially Selected Artisan Regional Appleby’s Double Gloucester– £2.99, 200g
This is a core range product available in selected stores from 12th October 2016.
 
Specially Selected Artisan Regional Yorkshire Fettle – £2.99, 150g
This is a core range product available in selected stores from 12th October 2016.
 
Specially Selected Artisan Regional Swaledale – £2.99, 200g
This is a core range product available in selected stores from 12th October 2016.
 
The Cheese Emporium Dewlay Crumbly Lancashire – £1.25, 250g
This is a core range product available in selected stores from October 2016.
 
The Cheese Emporium Belton Crumbly Cheshire – £1.25, 250g
This is a core range product available in selected stores from October 2016.
 
The Cheese Emporium Belton Crumbly Wensleydale – £1.25, 250g
This is a core range product available in stores nationwide from 28th September 2016.
 
The Cheese Emporium Dewlay Double Gloucester – £1.25, 250g
This is a core range product available in stores nationwide from October.
 
View our 'Notes to Editor'