Discount Supermarket extends luxury offering in time for Christmas
Discount Supermarket Aldi is cutting the cost of premium drinks this Christmas with the launch of a luxury range of fine wines and spirits. The range starts at just £5.99 and includes products which are selling for up to 74% per cent less than market equivalents.
The indulgent range includes Aldi’s Ducastaing 1975 Armagnac (£24.99), a carefully distilled Armagnac with a distinctive note of white flowers, dried plums and cooked orange. The bottle is comparable to a 1975 Delford Freres Bas Armagnac which is priced at, £89.97, presenting Aldi shoppers with a 72% saving*. Further gems include Chevalier 1989 Grande Champagne Cognac, a steal at just £29.99, Glen Marnoch 28 Year Old Single Malt Whisky (£39.99) and a Saint Germont Premium French Vodka (£15.99).
As gin enjoys a renaissance in the UK, with a boom that shows no sign of slowing down (UK sales broke the 1 billion mark for the first time in 2015, up 25% since 2012), Aldi anticipates high demand for the spirit and has responded with a collection of four premium gins to sit alongside its core range offering.
This includes the ‘Old Tom’ style Gin Lane 1751 (£19.99), and Topaz Blue Premium Gin (£13.99), comparable to Bombay Sapphire which comes in at nearly double the price*. Shoppers can also bag a 29% saving* on consumer favourite Gin Mare (£27.99) when shopping at Aldi over Waitrose, where it retails for £39.50.
Wine lovers won’t miss out, as Aldi’s shelves feature a collection of exceptional bottles such as the Andre Vannier Chablis Grand Cru 2012 (£19.99), almost half the price of Domaine Vrignaud Chablis Grand Cru Blanchot, which retails at £37.62*. Further wines include the Chateau Saint Pierre Grand Cru Classe 2011 (£19.99) and a vintage Maynard’s 40 Year Old Tawny Port (£29.99). Aldi is renowned for its award-winning champagne and has has bolstered the offering of premium fizz with the award winning Veuve Monsigny Blanc de Blanc Champagne 2007 (£19.99).
Tony Baines Joint Managing Director for Corporate Buying at Aldi, comments: “We know that our customers will be looking for that little something extra during the festive season and it is a testament to the hard work of our UK buying team that we are able to offer our biggest premium range ever this year, without the hefty price tag.
“We work hard to maintain close supplier relationships who share our vision and passion to bring the very best products to our customers meaning that we always have quality drinks on our shelves, making Aldi a real destination for shoppers at this time of year.”
Aldi has continued to outshine the competition and was named ‘Supermarket of the Year’, ‘Multiple Wine Retailer of the Year’ and ‘Drinks Buying Team of the Year’ at this year’s Drinks Retailing Awards as well as receiving over 140 international product awards for its Beers, Wines and Spirits range in 2016 to date.
In January 2016, Aldi began capitalising on its status as one of the UK’s favourite places to buy wine with the launch of a new online shopping service, www.aldi.co.uk, allowing consumers to purchase award-winning, great-value wines at the click of a button. The online store now sells 11,000 bottles a week.
*Retail comparisons below:
|PRODUCT||ALDI PRICE||MARKET PRICE OF COMPARABLE DRINKS||SAVINGS|
|Glen Marnoch 28 Year Old Single Malt Whisky (70cl) ||£39.99||Invergordon 28 Year Old Whisky |
|Maynard’s 40 Year Old Tawny Port (70cl)||£29.99||Andresen 40-Year-Old Tawny Port Anniversary Edition NV |
|Gin Mare Premium Gin (70cl)||£27.99||Gin Mare |
|Topaz Blue Premium Gin (70cl)||£13.99||Bombay Sapphire Gin |
|Chevalier 1989 Grande Champagne Cognac (70cl)||£29.99||Ragnaud-Sabourin 1990 Grande Champagne |
|Ducastaing 1975 Armagnac (50cl)||£24.99||1975 Delford Freres Bas Armagnac |
|Andre Vannier Chablis Grand Cru 2012 (75cl)||£19.99||Domaine Vrignaud Chablis Grand Cru Blanchot |
 High-end dessert wine Berton Vineyards Botrytis Semillon, £5.99
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