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Aldi's Lacura Caviar Illumination range is winner at 2016 beauty awards
01 Dec 2016


SELL OUT SKINCARE RANGE WINS BEST OWN-BRAND RANGE OF THE YEAR AS VOTED FOR BY READERS
 
It’s the £6.99 Caviar Day and Night Cream everyone has been talking about since the range hit shelves in October and now Aldi’s Lacura Caviar Illumination Range has scooped winner of the Best Own-Brand Range of the Year at the 2016 Beauty Awards.
 
Over a quarter of a million reader votes were cast across 36 product categories to determine this year’s 2016 Beauty Awards winners with Aldi picking up one of the most prestigious accolades.
 
In scientific studies Aldi’s Lacura Caviar Illumination Day Cream showed that skin hydration increased just four hours after use by up to 58 per cent, resulting in improved elasticity and smoother, silkier skin.

Following an unprecedented sell-out success at launch, Aldi’s Lacura Caviar Illumination Day and Night Creams continue to be the savvy beauty buys on everyone’s shopping list thanks to their luxurious, premium ingredients on sale at a competitively low price compared to other Caviar ranges available.  The launch of the range prompted queues outside Aldi stores across the UK with thousands of shoppers eager to get their hands on these revolutionary new skincare products with sales of over 60,000 units recorded in one day.
 
Commenting on the win, Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said “There was an extraordinary demand for the Lacura Caviar Illumination Collection with most stores selling out on the first day it went on sale. Being awarded the Best Own-Brand Range of the Year at the Beauty Awards is testament to our commitment to providing premium quality skincare at low prices , and proves you can achieve beauty on a budget”

Hot off the heels of the win and Returning as a Specialbuy just in time for Christmas is the dermatologically tested Lacura Caviar Illumination Gift Set (£12.99), containing the Lacura Caviar Illumination Day Cream, Lacura Caviar Illumination Night Cream and two ampules of the Lacura Caviar Illumination 7 Day Intensive Treatments.

Also available as part of the range is the Lacura Caviar Illumination Eye Care Roll-On (£4.99). Handy in size, this luxurious eye care product contains liposome concentrate and hyaluronic acid to promote intensive hydration and reduce swelling and dryness around the eyes. The exclusive DNA-gel with caviar extract repairs skin texture and moisturises mature and dry skin.
 
Both The Lacura Caviar Illumination Gift Set and the Lacura Caviar Illumination Eye Care Roll-On will go on sale on 1st December, for a limited time only.

Shoppers are encouraged to get their products early to avoid disappointment because, as with all Aldi Specialbuys, once they’re gone, they’re gone!
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