Aldi, the UK’s lowest-priced supermarket, has introduced five new Welsh lamb products to its stores in North Wales.
The products, which include steaks, chops, leg, breast and shoulder joints have been sourced exclusively from Red Tractor assured farms across Wales.
The move follows a similar initiative in South Wales last year and means that all of Aldi’s 38 stores in Wales will now stock an extensive range of fresh Welsh lamb products all year round.
Aldi, which recently became the UK’s fifth largest supermarket by market share, has confirmed it will only replace Welsh lamb with products from other parts of the UK if there is insufficient supply from Welsh farms.
Unlike other supermarkets, Aldi does not stock fresh lamb products sourced from overseas.
Tony Baines, Joint Managing Director of Buying, Aldi UK said: “Since it was introduced last year our fresh lamb range has proved extremely popular with customers across South Wales. We’re very pleased to now extend the range to customers in other parts of the country.
“Each product is sourced exclusively from Wales and is clearly labelled to let customers know they are supporting a Welsh farmer when they buy the product.”
Rhys Llywelyn, Marketing Manager for Hybu Cig Cymru – Meat Promotion Wales, said; “We work with all retail companies in the UK, helping them to source and promote high-quality red meat from Welsh farms, and are delighted at the commitment to PGI Welsh Lamb shown by this announcement. Extending this successful range of Aldi’s fresh lamb products to yet more stores is a vote of confidence in our industry, and a response to consumers’ wish to enjoy Welsh Lamb all year round.”
Aldi’s is also opening its new £60m Cardiff distribution centre next month. Measuring 46,000m2, the facility will serve Aldi’s growing number of stores across Wales and the South West of England and will create 400 jobs.
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