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Aldi own label gin scoops top accolades at international competition
28 Mar 2017


  • Aldi’s own label gin beats rivals up to six times the price
  • Trumps rivals such as Hendrick's Gin, Tanqueray Rangpur and Beefeater London Dry Gin
  • Awards come as it’s announced sales of gin smashed through the £1bn[1] barrier in 2016
  • Two weeks ago Office for National Statistics added gin to its latest Basket of Goods[2]  emphasising its staple among Brits
Discount supermarket Aldi has been awarded four accolades at the world renowned International Spirits Challenge (ISC), including two silver medals for its gin offering, beating off stiff competition from bottles costing up to SIX times the price.
 
The Oliver Cromwell London Dry Gin 70cl, priced at just £9.97, remains a firm favourite amongst experts, having scooped three industry awards in the last 12 months. With a ripe citrus aroma and a clear and crisp flavour, Aldi’s gin underwent a series of rigorous taste tests to claim the silver medal beating Beefeater's Burrough's Reserve Gin70cl which sells for a staggering £63.35[3].
 
Entered into the ISC for the first time this year, Aldi’s upmarket Topaz Premium Gin (£13.99) trumped the competition and also took home a silver medal. Both gins beat well-known brands such as Hendrick's Gin, Tanqueray Rangpur and Beefeater London Dry Gin.
 
 Tony Baines, Joint Managing Director of Corporate Buying at Aldi comments: “Gin sales have soared in the UK in the past year, something that was recognised by the Wine and Spirit Trade Association in October, when they hailed 2016 as the ‘Year of Gin’. We are delighted to be able to meet the demand of our customers and offer them not just one, but two award-winning gins.  
 
“Our core range Oliver Cromwell London Dry Gin has always been a favourite amongst our customers due to its excellent quality and great-value, and we’re thrilled to see that it has been recognised by a distinguished awarding body yet again – proving that great tasting drinks don’t need to cost the earth.”
 
The awards come at a time when gin drinking in the UK is on the rise. In 2016 sales of the spirit increased by 16%with 40 million bottles being sold across the nation. This was reflected in the recent Office of National Statistics annual Consumer Price Inflation Basket of Goods where gin was reintroduced after a 13-year absence.
Aldi also scooped two more gongs - a silver medal for its Specially Selected Crème de Cassis (£7.99) which has been endorsed five times in the last 12 months including a Gold medal at the International Wine and Spirits Challenge in April 2016 and a bronze medal for its Specially Selected Irish Cream Liqueur (£6.99).
 
These accolades for Aldi’s trophy cabinet mark an excellent start to 2017, when the retailer also became the UK's fifth biggest supermarket and was awarded the title of Multiple Wine Retailer of the Year at the Drinks Retailing Awards. In 2016, Aldi collected 225 awards for its beers, wines and spirits range alone, including the International Wine & Spirit Competition ‘Innovator of the Year’ title.
 
The full list of Aldi’s ISC award-winning spirits is as follows:
·         Oliver Cromwell London Dry Gin (Silver)
·         Topaz Blue Premium Gin (Silver)
·         Specially Selected Creme de Cassis (Silver)
·         Specially Selected Irish Cream Liqueur (Bronze)
 
[1] The Wine and Spirit Trade Association
[3] £63.35 retail price The Whisky Ex2 For more information see: https://visual.ons.gov.uk/hipsters-gin-and-the-basket-of-goods/

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