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Go egg-ceptionally fair this Easter with Aldi's ethically sourced, single origin egg
07 Apr 2017


For that special treat that keeps on giving, discount supermarket Aldi has launched the Moser Roth Single Origin Chocolate Easter Egg, available in Peruvian Dark Chocolate or Ghanaian Milk Chocolate.
 
The stunning eggs, featuring striking zebra and giraffe print decoration created using cocoa butter, are made with ethically sourced, single origin cocoa from renowned Fairtrade producers, and are available in stores now for just £4.99.
 
Customers can choose between the velvety smooth Ghananian milk chocolate with its creamy, delicate fruity notes or rich, intense dark chocolate from Peru, made with Criollo and Trinitario beans – choices that chocolate aficionados will be delighted by.

For every Fairtrade egg bought at Aldi, farmers directly benefit from Fairtrade Premium investments to improve their farms and communities.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi we’re delighted to be able to offer our customers a wide range of premium quality products, such as the Moser Roth Single Origin Easter Egg, at prices that everyone benefits from.”

Beans from Ghana are ranked number one in the world and unsurprisingly cocoa production plays a major role in its economy.  By sourcing its ingredients from Ghana, Aldi is able to assist farmers with agricultural tools, training and education, whilst offering its customers premium tasting products.
 
Euan Venters, Commercial Director, The Fairtrade Foundation, said: “We’re delighted that Aldi has added another Fairtrade product to its selection just in time for Easter. In the UK we are a nation of chocolate lovers and demand for the sweet stuff continues to grow but sadly the majority of farmers around the world do not earn enough, many farmers in West Africa live on just 40p per day. That’s why commitments like Aldi’s to offer consumers  more Fairtrade cocoa treats make a huge difference to cocoa-growing communities. Aldi’s new Moser Roth Single Origin Chocolate Easter Egg not only tastes delicious but also helps to invest in the futures of  Fairtrade cocoa farmers and their families.”

Aldi has a selection of affordable Fairtrade products in store all year round and is proud to be able to add Fairtrade Easter Eggs to offer a guilt free gift without breaking the bank.
 
-ENDS-

Notes to editor
Moser Roth Luxury Peruvian Dark Chocolate Easter Egg – £4.99, 185g (73934)
64%
This is a seasonal item available in stores from 19th February 2017.
 
Moser Roth Luxury Ghanaian Milk Chocolate Easter Egg – £4.99, 185g (73934)
This is a seasonal item available in stores from 19th February 2017.
 
*http://www.fairtrade.org.uk/en/farmers-and-workers/cocoa
**http://www.fairtrade.org.uk/en/media-centre/blog/2016/october/10-facts-about-fairtrade-chocolate-to-remember-this-chocolate-week
View our 'Notes to Editor'