Back to Full List Press Releases

Aldi raises the steaks in supermarket price comparison
03 Jul 2015


Aldi has today been revealed as the cheapest supermarket for the UK’s average basket coming out 18% (£13.41) cheaper than Morrisons, with its fillet steak also found to be more than 10% cheaper than other retailers. 

The mystery shopping survey, which is undertaken by The Grocer, features the UKs five largest supermarkets and tracks the price, service and availability of 33 items, which is the average number of products in a weekly shop.

This week’s results featured Aldi as a guest retailer and highlighted Aldi had the cheapest price on 25 of the 33 items. It also found that Morrisons ran a total of 16 price promotions; something that Aldi doesn’t do – opting for an Everyday Low Pricing policy instead.

The news comes just days after the latest grocery share figures from Kantar Worldpanel, for the 12 weeks ending 21 June 2015, show that Aldi has been the UK’s fastest growing grocery retailer for the last four years.
 
Tony Baines, Joint Managing Director of Aldi Corporate Buying said, “We don’t price match, we price lead and the findings from The Grocer shows why more and more shoppers are switching to Aldi.
 
“There has been a lot of noise in the media about price cuts by our competitors, but our commitment to our customers is simple - we will never be beaten on price.  Aldi continues to offer the best value on outstanding quality goods, and our customers know that they save money each and every time they shop with us.”
 
For more information about Aldi’s award-winning products, please visit www.aldi.co.uk
View our 'Notes to Editor'

Aldi has today been revealed as the cheapest supermarket for the UK’s average basket coming out 18% (£13.41) cheaper than Morrisons, with its fillet steak also found to be more than 10% cheaper than other retailers.