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READY SET COOK! ALDI LAUNCHES NEW FRESH READY-TO-COOK MEAL KITS - FROM ONLY £2.99
29 Jun 2017


This week Aldi launches a range of fresh Ready Set Cook meal kits for as little as £2.99. Up to 50% cheaper* than competitors, each meal kit serves two people and can be prepared in less than 15 minutes. Perfect for the time-poor and health-conscious, the meal kits contain fresh vegetables and 100% British Chicken or Red Tractor Assured Pork, marinated in a range of tasty flavours.
 
The Thai Chicken Stir Fry (£2.99) and Asian Pork Stir Fry (£3.49) meal kits will launch on 28th June, joining Aldi’s core food range, meaning they’ll be available all year.
 
Comparable to the Waitrose Michel Roux Scratch range, Aldi’s Ready Set Cook meal kits are drastically cheaper. Costing just £1.50 per person (per meal), Aldi’s kits cost 50% less than the Waitrose alternative (£2.99 per person per meal)*.
 
Customers who buy their meal kits in bulk, or get them delivered from trendy services, such as Hello Fresh, are set to save a fortune if they make the switch to Aldi. Five meals for two people from Aldi’s new range costs £14.95 - a whopping 71% cheaper than five boxes from Hello Fresh, which cost £52.
 
Completing the range, a Chicken Tikka (£2.99), Chicken Fajita (£2.99), Beef Stroganoff (£3.99) and Korean BBQ Pork Stir Fry (£3.49) meal kits will launch on 26th July. The launch comes after the success of the Chinese Chicken Stir Fry Meal Kit (£2.99), which has been available since January.
 
Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “The new Aldi Ready Set Cook kits are perfect for our customers who want to eat a healthy fresh meal but don’t have time to prepare one from scratch. The convenient portions of the kits also mean customers are less likely to waste ingredients.
 
“The meal kits are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without any compromise.”
 
-ENDS-
 
*Saving based on Chinese Stir Fry and Thai Chicken Stir Fry
 
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.
 
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data). 
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices 
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has been named Employer of the Year at the Grocer Gold Awards 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
 
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
 
View our 'Notes to Editor'