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SERVED WITH LOVE Sport by Wimbledon, Strawberries by Aldi
29 Jun 2017


British summertime is a total delight, arguably made better with sunshine, strawberries and sport – so hooray for the start of Wimbledon!
However, those lucky enough to have scored a ticket to the hottest seat in London town will find that a punnet of strawberries from Wimbledon will cost them as much as £2.50 for as few as 10 berries1 – an eye watering 25p per bite!
At just £1.29 for a 400g punnet containing approximately 25 strawberries, discount supermarket Aldi is knocking the competition off the court at around 5p per berry!
With the likes of Waitrose2 and Tesco3 selling their same sized punnets for £2.00, Aldi customers can expect to make a saving of over 70p per punnet.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, comments, “We take pride in offering our customers great value, great quality, fresh produce for every occasion and Wimbledon is no different. Nothing tastes better than fresh, British strawberries, and we’re proud to offer our customers the best this summer.”
Did you know?
 
·         Wimbledon is the largest single annual sporting catering operation (2200 staff) carried out in Europe. On average 28,000 kg (140,000 servings) of English strawberries and 10,000 litres of dairy cream are served4
·         That means tennis lovers will spend approximately £350,000 on strawberries when buying at Wimbledon, compared to an equivalent £208,600 spent by Aldi shoppers
·         Aldi expects to sell 4.5 million punnets of strawberries over the Wimbledon period (Monday 26 June to Sunday 16 July)
 
-ENDS-
For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldiconsumer@redconsultancy.com.
Notes to Editor
Aldi is the UK’s fastest growing and fifth largest supermarket with over 700 stores and over 29,000 employees.
 
The company has more than doubled its market share since 2010. In the 12 weeks ended 21/05/2017, Aldi grew sales by 19.8% and has a 7% share of the market (Kantar Worldpanel data).
 
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
 
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
 
On the latest market share records from Kantar, Aldi was the 3rd largest berry retailer, selling more than ASDA and Morrison’s.
The company’s current achievements and initiatives include:
-          Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
-          Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
-          Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
-          Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
-          Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
 
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
References:
1.       2015 prices and broadcast statistics sourced from the Official Wimbledon website.
2.       http://www.waitrose.com/shop/DisplayProductFlyout?productId=372145
3.       https://www.tesco.com/groceries/product/details/?id=287529333
4.       http://www.wimbledon.com/en_GB/atoz/faq_and_facts_and_figures.html
View our 'Notes to Editor'