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DRINK IN MORE THAN THE SUN WITH ALDI THIS SUMMER
14 Jul 2017


What better way to take advantage of the warmer days and longer evenings that summer brings than with Aldi’s top drinks offering. Whether you’re planning a relaxing picnic or preparing for a music festival, Aldi has it covered with this great selection of drinks for all occasions.
 
 Beer and Cider
 
Sombrero Tequila Beer
Three bottles for £3.49
Available in stores nationwide
 
If beer and tequila are your thing, then Sobrero Tequila Beer has your name on it. Refreshing and tasty, this great-value pack is ideal for a chilled Sunday afternoon in the garden with friends.
 
 
Alska Passionfruit & Apple Cider and Alska Kiwi & Lime Cider
£1.49 a bottle
Available in stores nationwide
 
Prepare for a picnic in the sun with these new Alska cider flavour combinations, available exclusively at Aldi. Whether it’s the refreshing mix of kiwi fruit and lime or a kick of passionfruit and apple these new ciders will be sure to quench your thirst and are best served chilled over ice.
 
 
Spirits
 
Oscar’s Cosmopolitan Can
£0.99 per can
Available in stores nationwide
 
Aldi has a great selection of pre-mixed cocktail cans available this summer. This Cosmopolitan combines the tartness of cranberry juice with a fresh lime twist. Other variants include Margarita and Mojito flavours - Oscar’s cocktails are best served straight from the fridge.
 
 
Oscar’s Coolers Pina Colada Frozen Cocktail
£0.89 per pack
Available in stores nationwide
 
This exotic Pina Colada Frozen Cocktail is perfect for keeping you cool on a hot day. Made with pineapple, coconut and rum, this indulgent treat delivers a taste of the Caribbean, wherever you are. Oscar’s frozen cocktails are also available in Strawberry Daiquiri and Woo Woo flavours.
 
 
 
 Austin’s Summer Punch
£6.99 per litre bottle/£0.85 per can
Available in stores nationwide
 
The quintessential summer drink, Aldi’s Austin’s Summer punch is available in the classic litre bottle as well as a pre-mixed cocktail can with lemonade – both equally delicious served with chopped fruit. Back for 2017 is a juicy Strawberry and Mint flavour for a refreshing twist on the classic, priced at £6.99 (1litre) and in stores nationwide from 30th July whilst stocks last.
 
Beehive Honey Brandy
£8.99 per bottle
Available in stores nationwide from 20th August
 
This unique brandy has a smooth and buttery texture and distinctive honey flavour. Ideal served on the rocks or with a splash of lemonade.
 
 
-Ends-
 
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
 
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
 
Notes to Editor
 
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
 
The company has more than doubled its market share since 2010. In the 12 weeks ended 18/06/2017, Aldi grew sales by 18.7% and has a 6.9% share of the market (Kantar Worldpanel data).
 
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
 
In 2017 Aldi will open around 70 stores. By 2022, Aldi will operate over 1,000 stores.
 
The company’s current achievements and initiatives include:
·         Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
·         Aldi has been named Which? Supermarket of The Year on four separate occasions (2009, 2012, 2013, 2015). It was also named Multiple Retailer of the Year at the FPC Fresh Awards and Supermarket of the Year at the Retail Industry Awards.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
 
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
View our 'Notes to Editor'