Back to Full List Press Releases

ALDI TO STOCK LOCALLY GROWN POTATOES* IN WELSH STORES AS PART OF ITS ONGOING COMMITMENT TO WALES
21 Jul 2017


Discount supermarket and Team GB partner, Aldi today commits to selling Welsh potatoes across Welsh stores from Thursday 20th July.  
 
Following the launch of Aldi’s £60m distribution centre in Cardiff earlier this year, which helped to facilitate the introduction of Welsh lamb in Welsh stores, Aldi is now able to sell home-grown potatoes across the country too.
 
Team GB’s taekwondo double gold medallist, Jade Jones supports this latest win for Aldi and Wales: “Aldi has always championed a healthy, nutritious and - most importantly - fresh diet. Their stocking of Welsh potatoes in local stores means customers can now get produce that’s fresher than ever before.”
This latest move is part of Aldi’s commitment to sell fresh fruit and vegetables, locally sourced, at unbeatable prices. Aldi helps not only elite athletes like Bodelwyddan’s Jade Jones and the rest of Team GB to eat healthily, but also customers nationwide to enjoy a healthy, varied diet too.
 
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “The move to stock Welsh potatoes in Welsh stores is a natural one following the investment in our Cardiff distribution centre.
 
“Supporting Welsh excellence in farming, first with Lamb and now with potatoes, benefits local suppliers and local business as well as local customers who can enjoy fresh produce at unbeatable prices.”  
 
As well as sponsoring Team GB, Aldi has created the Get Set to Eat Fresh programme which aims to educate 1.2 million children by 2020 about the benefits of healthy eating,2 whilst also reinforcing Aldi’s position as the FPC Fresh Awards 2017 Multiple Retailer of the Year.
 
 

View our 'Notes to Editor'