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ALDI’S SPIRIT FOR SUCCESS
28 Jul 2017


·         Retailer awarded ‘Supermarket Own Brand Spirits Range of the Year’ at international competition, beating rivals Lidl and Marks & Spencer
·         Aldi’s Oliver Cromwell London Dry Gin beat competition more than FOUR TIMES its price 
·         Range praised alongside well-known brand Beefeater
 
(26th July 2017) Discount supermarket Aldi has been crowned ‘Supermarket Own Brand Spirits Range of the Year’ at the world renowned International Spirits Challenge as well as scooping no less than TWENTY medals at the International Wine & Spirits Challenge this month.
 
The accolade comes at a time when spirits such as gin and whisky are enjoying a consumer renaissance, particularly for home drinkers. This year, the Office of National Statistics reintroduced gin to its annual Consumer Price Inflation Basket of Goods after having a 13-year absence[1].
 
This latest hoard of medals for Aldi’s trophy cabinet, judged by international industry experts includes a gold medal for its Oliver Cromwell London Dry Gin (£9.97) which trumped over silver medallist Foxhole London Dry Gin, a premium gin that describes itself as a very fresh and aromatic gin, which sells for more than FOUR TIMES the price at £39.95[2].
 
Other products that caught the judges’ attention included Aldi’s Specially Selected Crème de Cassis (£6.99), Tamova Vodka (£9.97) and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49). The retailer’s whisky range has had a stellar year in particular, having received a total of SIXTEEN medals so far this year.
A spokesperson at the International Spirits Challenge said: “The display of awards achieved by Aldi this year at the International Spirits Challenge was fantastic.  They consistently showcased high quality products in the blind tastings, which demonstrates that you don’t have to compromise on price to enjoy great tasting drinks.
“As a collective result across all categories from the competition, the supermarket undoubtedly was this year’s winner of the “Supermarket Own Branded Spirits Range of the Year!”
 
 

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