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ALDI CATERS TO DEMAND FOR FIZZ WITH SIX NEW SPARKLING WINES FROM ACROSS THE GLOBE - ALL COSTING UNDER £12
04 Aug 2017


·         Aldi’s Summer Wine Festival provides shoppers with Prosecco alternatives
·         Range includes a first for the retailer - a trendy sparkling red
·         Supermarket sells 90 per cent of all Crémant du Jura sold in the UK
 
(2nd August 2017) Discount supermarket Aldi is set to launch its Summer Wine Festival into stores and online tomorrow, 3rd August – and it includes six sparkling wines, providing alternatives for a nation of  Prosecco lovers.
 
With Prosecco sales at an all-time high, and tipped to increase by a further 36% over the next five years[1], Aldi is encouraging fizz lovers to expand their palate with this specially curated collection. The festival includes a sparkling red, (New Zealand Sparkling Shiraz, £7.99) a premium and traditional Lambrusco Graspa Rossa, £8.99, and an unfiltered South African wine, which has been made with the same method as Champagne (Cap Classique Sparkling Chardonnay, £11.99). In addition to these new discoveries, the range also boasts some more recognisable options, including the premium Pata Negra Vintage Cava, £6.99, an Austrian Sparkling Gruner Veltliner, £8.99 , and zesty Sparkling Sauvignon Blanc, £11.99. 
 
The discount supermarket, which was crowned ‘Drinks Retailer of the Year’ by the Drinks Business Awards in May is leading the charge when it comes to fizz; Aldi’s multi award-winning Exquisite Collection Crémant du Jura, £7.99, currently accounts for 90% of all Crémant du Jura sold in the UK. And while there have been reports of the UK starting to fall out of love with Cava[2], Aldi is bucking this trend, with sales of its Contevedo Cava Brut, £4.95, up by 27% in 2017.
 
Tony Baines, Joint Managing Director for Corporate Buying at Aldi, comments: “The UK has seen a real Prosecco boom over the last few years but there are more sparkling wines to be discovered. As we were curating our ‘Summer Wine Festival’ we saw an opportunity to introduce some exciting and less well known bottles of fizz for shoppers to try something new. We’ve included six equally delicious sparkling alternatives from around the globe, which shoppers can trust to represent fantastic quality and great value.”
 
The six new sparklers are part of a 24 strong Summer Wine Festival bottle collection. Other highlights in the range include El Contastera Old Vines Garnacha, £6.99, which is created by Fernando Mora, a man known in the winemaking industry as the ‘Garnacha Guru’; Uva Pirata Petit Vedot, £8.99, which is produced from rare French grape varietals in Spain and comes in a bottle covered by pirate inspired ‘graffiti’, along with Painted Dog Viogner, £6.99, a delicious white wine with a global conscience; 5% of the profit from each bottle sold is donated to the Tusk Trust Conservation Fun to help protect the wild dog - South Africa’s most endangered animal.
 
The complete Aldi Wine Festival collection is on sale in stores nationwide and online at aldi.co.uk from 3rd August.
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