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83% OF NEW PARENTS MISSING OUT ON DATE-NIGHT FOLLOWING THEIR NEW ARRIVAL1
07 Sep 2017


  • 49% of new parents say date-night is a thing of the past because budgets are tighter1
  • New parents could save over £400 a year by implementing simple switches such as using own-brand nappies compared to the market leader
 
Having a baby is a life-changing event, not just emotionally, but financially and socially too. With studies showing babies can cost as much as £11,498 in the first year, it’s no surprise mum and dad’s social life is often put on hold. In fact, new research from Aldi Mamia has found that 78%1 of first-time parents have had fewer or no date-nights since baby arrived with nearly half (49%)1 citing less money than before as the main reason.
                                                                                                                                                                             
With a newborn’s nappy needing to be changed up to 12 times a day, reviewing the nappies you are using is a simple way to start saving money. At 14p per nappy, parent’s using the nation’s leading nappy brand could spend as much as £613.20 on nappies in the first year alone (£1.68 per day and £11.76 per week).
 
But, by swapping to Aldi Mamia there are huge savings to be made…
 
At less than 5p (4.6p) a nappy, Aldi Mamia parents are spending as little as 55p per day, £3.85 a week, £16.50 a month, and just £198 per year in comparison.  A huge yearly saving of £415.20, or £34.60 a month – enough to make sure Mum and Dad can afford a babysitter for a well-deserved night off!
 
Aldi Mamia’s nappies don’t just come with a great price tag, they’ve scooped Gold for four consecutive years at the Mother & Baby Awards in the Best Disposable Nappy category and were awarded 10 accolades at the Prima Baby Awards 2016, with the Newborn and Ultra Dry Nappies taking Gold in the nappy categories. And if that wasn’t enough the entire range of nappies has been endorsed by the Good Housekeeping Institute.
 
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “At Aldi, we’re committed to offering our customers quality products, at prices that simply won’t be beaten. Mamia’s award winning nappies are a perfect example of this. Costing a fraction of what competitor’s charge, parents can rest assured they are using the best quality nappies for their baby without paying premium prices. This means, a few extra pounds to spend on whatever you wish – perhaps a date for mum and dad!”
 
-ENDS-
 
 
For more information, please contact the Aldi Consumer Press Office on: 020 7025 6611 or email aldimamia@redconsultancy.com.
References:
1 UK adults that are married, in a relationship or cohabiting and are first time parents of children under one years old. One Poll 15.08.2017 - 24.08.2017
2Pampers Size 1 – 22 pack: £3.00 at Tesco
  • = 0.14p per nappy
  • = 12 per day x 0.14 = £1.68 per day
  • For a year: £1.68 x 365 = £613.20
Aldi Mamia Size 1 – 24 pack: £1.09
  • = 0.046p(4.6p) per nappy
  • = 12 per day x 0.046p = 0.55p per day
  • For a year = £198
Comparison: £613.20 – £198 = Save £415 with Aldi Mamia
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