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GIN IS THE BEST TONIC THIS CHRISTMAS
15 Sep 2017


GIN IS THE BEST TONIC THIS CHRISTMAS
As the #1 contributor to all spirit sales this year[1], there’s no denying that gin is bigger than ever. With popularity growing, gin is expected to be one of the biggest trends of the festive season and Aldi are planning to delight customers this Christmas with their new selection of eight hand-picked premium gins.
 
The range is better than ever and includes the multiple award-winning Oliver Cromwell London Dry Gin (£9.97), the beautiful Boyle’s Premium Irish Small Batch Craft Gin (£19.99) and the stunning Gin Lane 1751 Victoria Pink Gin (£19.99).
 
Selected products available in stores from 1ST October and online from 14th November onwards, treat yourself to some self-indulgence this winter. After all, you deserve it!
 
 
 
 
 
Oliver Cromwell 1599 Sloe Gin (£9.99, 50cl)
Available nationwide in stores and online from 1st October
From the first taste, an intensely aromatic plum and cherry flavour resonates throughout the mouth, closely followed by a hint of almond from the stone of the sloe fruit, giving a full and complex taste. The London Gin swiftly makes an appearance, cutting through plummy notes with a crisp tone of juniper and coriander. Combined, this creates a warm yet refreshing gin that’s so delicious, you could even enjoy as dessert. A real pleasure to drink.
 
 
 
 
 
Topaz Blue Premium Gin (£13.99, 70cl)
Available in stores from 1st October
Elegance in a bottle: a balanced mix of wild botanicals and fruits with a touch of citrus and juniper. Mix with frozen berries for a perfect festive tipple to crack open for seasonal celebrations.
 
 
 
 
 
 
La Fleuriste French Gin (£19.99, 70cl)
Available nationwide in stores and online from 14th November
A beautifully floral gin, crafted from 17 carefully selected botanicals and spices. On the nose, this gin is complex and elegant, with delicate notes of blossom closely followed by a citrus and juniper finish.
 
 
 
 
 
 
 
Gin Lane 1751 Old Tom Gin (£19.99, 70cl)
Available in stores and online from 14th November  (not available in Scotland)
Inspired by an old Victorian recipe, this Old Tom Gin is a lighter, less intense alternative to the London Dry Gin. Star anise botanicals and a dash of refined sugar create a full-bodied and perfectly balanced gin – silky, smooth and a deliciously sweet profile.
         
 
 
 
 
Gin Lane 1751 Victoria Pink Gin (£19.99, 70cl)
Available in stores and online from 14th November  (not available in Scotland)
See Christmas through rose tinted glasses with this delicious gin, mixed from eight botanicals (juniper, coriander, angelica, orris root, Sicilian lemon, Seville orange, cassia bark and star anise) following a traditional Victorian recipe. This gin has a beautiful pink hue from Angostura bitters and is perfectly balanced between sweet and dry. An extremely thoughtful present this winter.
 
 
 
 
 
Boyle’s Premium Irish Small Batch Craft Gin (£19.99, 70cl)
Available nationwide in stores and online from 14th November
New to Aldi UK, this gin has a successful past in Ireland, where it won 2016 ‘Overall Best Gin’ at the Irish Whiskey Awards. A well balanced dry gin, scented with hints of orange and juniper. An initially spicy flavour followed by a mellow and smooth finish. Excellent value. 
 
 
 
 
 
Needle Blackforest Gin (£14.99, 50cl)
Available nationwide in stores and online from 14th November
A carefully distilled gin from a mix of 11 botanicals, ranging from lavender to hand-picked spruce needles. Complimented by hints of ginger and sun-dried lemons and oranges, this gin is both unique and distinctive. Enjoyed best on the rocks to bring out its spruce needle undercurrents.
 
 
 
 
 
Oliver Cromwell London Dry Gin (£9.97, 70cl)
Available in stores now
2017 has been an impressive year for Oliver Cromwell London Dry Gin, which scooped a gold medal at the 2017 IWSC Awards, beating competitors up to six times the price. Light, with a touch of juniper, Oliver Cromwell London Dry Gin has a clear, crisp and complex flavour, ideal for the ultimate gin and tonic. This is sure to be a popular tipple at the Christmas party.
 
 
 
 
Ridge Valley Premium Tonics  (£1.79, 4 x 200ml)
Available in stores from 14th December
Where there is Gin, there has to be tonic. Designed to be a cut above your standard tonic water, Ridge Valley Premium Tonic has a gentle sweetness and clean and crisp taste with a slightly bitter finish, this premium tonic is the perfect partner for your gin of choice.
 
 
- Ends -
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
 
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
Notes to editors
 
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
 
The company has more than doubled its market share since 2010. In the 12 weeks ended 13/08/2017, Aldi grew sales by 17.2% and has a 7% share of the market (Kantar Worldpanel data).
 
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
 
In 2017 Aldi will open over 60 stores. By 2022, Aldi will operate over 1,000 stores.
 
The company’s current achievements and initiatives include:
·                     Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·                     Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·                     Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
·                     Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·                     Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·                     Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·                     Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
[1] Nielsen Scantrack, data to 12/08/17 vs year ago

View our 'Notes to Editor'