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ARE YOU READY? ALDI LAUNCHES NEW LUXURY READY MEALS - FROM ONLY £3.99
21 Sep 2017


On 27th September, discount supermarket Aldi is launching a new range of Specially Selected branded ready meals with prices starting from as little as £3.99.  Inspired by the Charlie Bigham Ready Meal range, Aldi’s new additions taste just as good, but can be enjoyed at a fraction of the price – nearly 50% less*.
 
Containing 100% British meat, the range will be available nationwide.  Customers can choose from:
·         Creamy and comforting Specially Selected Macaroni Cheese with delicious Pancetta (£3.99)
·         Traditionally from the Burgundy region of France, Aldi’s Specially Selected Beef Bourguignon tastes authentic and the tender, melt-in-the-mouth beef will leave you wanting more (£4.89)
·         Originally a Russian dish, the Specially Selected Beef Stroganoff with Rice combines tender beef with a rich and creamy sauce (£4.89)
 
With the average Charlie Bigham ready meal costing around £7.50, a meal a day for the working week would cost a whopping £37.50. With Aldi, you can enjoy the taste of a quality home cooked dinner every night for just £19.95**. With the savings you can treat yourself to an award winning bottle of Exquisite Collection South Australian Shiraz 2017 for just £5.79.
 
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “The new Specially Selected ready meals are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without having to compromise.”
 
 
 
ENDS
 
*Saving based on S/S Macaroni Cheese with Pancetta v Charlie Bigham’s Macaroni Cheese
Comparison
Charlie Bigham’s Aldi Saving
Charlie Bigham’s
Macaroni Cheese (670g)
£7.00
Specially Selected Macaroni Cheese with Pancetta (800g)
£3.99
% SAVING
43%
PLUS 130G BIGGER!
Charlie Bigham’s
Beef Bourguignon & Dauphinoise (850g)
£8.50
Specially Selected Beef Bourguignon (800g)
£4.89
% SAVING
42%
Charlie Bigham’s
Beef Stroganoff & Rice (790g)
£8.50
Specially Selected Beef Stroganoff with Rice (800g)
£4.89
% SAVING
42%
















** Charlie Bigham’s ready meals – costing on average £7.50
7.50 x 5 (week nights) = £37.50
 
Aldi’s ready meals – costing from £3.99
3.99 x 5 (week nights) = £19.95
 
Prices correct as of 7.09.17
 
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.
 
 
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