Back to Full List Press Releases

ALDI TAPS INTO PUMPKIN SPICE TREND WITH LAUNCH OF NEW LIQUEUR FOR LESS THAN £7
05 Oct 2017


Aldi’s Specially Selected Pumpkin Spice Irish Cream liqueur is 50% cheaper than Bailey’s branded version
 
 This autumn, add a seasonal twist to your favourite tipple with the introduction of Aldi’s first Pumpkin Spice liqueur – retailing at under just £7; half the price of big brand versions.
With more than 200 million Pumpkin Spice Lattes being sold over the last 11 years, it’s obvious that Pumpkin Spice has become the flavour of the autumnal season. Once a favoured coffee classic, it’s now a pop culture phenomenon.
Aldi has successfully embraced this trend with its new Specially Selected Pumpkin Spice Irish Cream liqueur. Creating an adult interpretation of the popular flavour, the liqueur is ideal for those who love to experiment, and is set to be an instant staple over the colder months.
Not only perfectly on-trend, it’s considerably more affordable than Baileys’ Pumpkin Spice Limited Edition, which is 50% more expensive than Aldi’s purse-friendly alternative[1].  New and old Aldi patrons alike can be certain that for only a fraction of the price, they’ll be receiving the same premium quality that Aldi injects into its alcohol aisle, without breaking the bank. 
This beautifully rich and creamy liqueur has been infused with classic Pumpkin Spice flavours, and is balanced by hints of cinnamon and nutmeg. A wonderful sipper for the colder months, enjoy this liqueur on its own over ice, or alternatively, add it to the iconic Pumpkin Spice Latte for an extra kick.
The Pumpkin Spice Irish Cream liqueur priced at £6.99 is available in stores nationwide from the 5th October, and forms part of Aldi’s SpecialBuys range.
 
- Ends-
 
[1] Baileys’ Pumpkin Spice Cream Liqueur Limited Edition RRP £14.00 (www.tesco.co.uk)/ Aldi’s Specially Selected Pumpkin Spice Irish Cream Liqueur RRP £6.99

View our 'Notes to Editor'