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Aldi serves award-winning meal at team GB ball
08 Sep 2015


London 2012 medallists, Olympic hopefuls and stars from the world of sport, fashion and entertainment enjoyed a medal-winning meal courtesy of Aldi at last night’s Team GB Ball, where guests showed support for athletes on the road to the Rio 2016 Olympic Games.

The supermarket – the first ever to partner with Team GB – provided the ingredients for the menu, which included 560 of its award-winning, Specially Selected 28 Day Matured British Fillet steaks, accompanied by chimichurri sauce, braised black beans, sweet potato and greens.

In addition, 560 of the retailer’s Specially Selected British Free Range Chicken Breast Fillets were also served, alongside a delicious chorizo salad with orange dressing.

Guests at the black-tie event, hosted by two-time Olympic gold medallist, Victoria Pendleton, enjoyed a selection of Aldi’s award-winning wines – 250 bottles of The Exquisite Collection Private Bin Marlborough Sauvignon Blanc, 300 bottles of The Exquisite Collection Wairarapa Pinot Noir and 400 bottles of Champagne Veuve Monsigny.

Aldi products continue to top various consumer choice and industry awards. So far in 2015, Aldi is having its most successful year to date, winning more accolades than ever before. In June, Aldi was named Which? Best Supermarket for a record fourth time and was also named Multiple Retailer of the Year at the FPC Fresh Awards. Over 60 of its products were also crowned winners at the recent Great Taste Awards.

Jonathan Neale, Joint Managing Director of Corporate Buying at Aldi, said: “We’re incredibly proud to be the first supermarket to partner Team GB and are delighted to have been able to supply the finest ingredients for last night’s ball.

“Since we opened our doors in the UK in April 1990, we’ve worked hard to establish British roots, sourcing the very best products locally where possible and building long-term relationships with British suppliers.

“The menu was a great success and further testament to our commitment to providing the highest quality products to UK consumers at everyday low prices.”

For more information about Aldi’s sponsorship of Team GB, visit: www.aldi.co.uk.


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Guests showed support for athletes on the road to the Rio 2016 Olympic Games