Discount supermarket Aldi has been voted Britain’s Best Value Supermarket at the Moneywise Home Finance Awards 2017 for the third year in a row.
The award, which is voted for via a survey of thousands of Moneywise readers, judges businesses on their value for money and customer service, with the British public naming Aldi as their top choice.
This follows on from an already successful year which has seen shoppers saving on average an estimated £2.2bn by switching to Aldi from the Big 4 supermarkets[i]. Moreover, a recent independent analysis by trade magazine The Grocer showed Aldi to be the UK’s lowest priced supermarket, with a basket of 33 everyday items costing £7.92 less at Aldi compared to its nearest-priced competitor Asda, and £16.84 less compared to its most expensive rival, Waitrose.[ii]
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are thrilled to have been voted Britain’s Best Value Supermarket at this year’s Moneywise Home Finance Awards for the third year running. We are committed to ensuring that everyone has access to great quality products at fantastic prices, and this is a testament to the hard work of Aldi buyers who tirelessly source the very best products for our customers to enjoy.”
For more information about Aldi’s award winning range, please visit www.aldi.co.uk.
[i] 2016 - This is based on price comparison data that benchmarks the prices of Aldi's product lines against equivalent products from the other supermarkets, including appropriate adjustments for differences in size, quantity and quality/brand. Aldi's volume sales and competitor prices were used to imagine what Aldi shoppers would have paid had they shopped elsewhere.
[ii] From The Grocer’s Grocer 33, 24th August 2017
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