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SUCCESS TASTES SWEET FOR ALDI
03 Nov 2017


·         Aldi’s Christmas wine range given the thumbs up from judges at prestigious wine competition with 19 of 20 wines entered being awarded medals
·         Two Australian pudding wines secure top gongs, with Aldi’s Berton Vineyards Botrytis Semillon beating competition that retails at DOUBLE its price1
 
(2nd November 2017, UK) Discount supermarket Aldi has impressed wine experts yet again, securing 19 medals at the recent International Wine and Spirits Competition (IWSC) - including a Gold medal for its Sumptuously Rich Pudding Wine (£8.99) and a Silver Outstanding medal for its Berton Vineyards Botrytis Semillon (£5.99).
 
The retailer’s Sumptuously Rich Pudding Wine (£8.99) caught the judges’ attention in a series of blind taste tests with its decadent flavours of raisins, figs, dates, toffee and caramel and was awarded the top gong.
 
Also given the nod of approval with a Silver Outstanding medal was Aldi’s Berton Vineyards Botrytis Semillon (£5.99), to continue its award-winning streak having collected medals at the IWC and IWSC previously. Beating the Valdivieso Eclat Botrytis Semillon (£12.20)[1], a wine double the price, Aldi’s sweet wine was recognised for its richness and intense aromas of baked apple, pear and honey, typical of a wine made from grapes that undergo a natural process known as botrytis.
 
Botrytis cinerea, often referred to as 'Noble Rot', is a natural fungus that appears on grapes when drier conditions follow wetter, and can result in distinctive sweet dessert wines. Unknown to many wine drinkers however, this complex process is not unusual and many well-known wines including Aldi’s Chateau de Myrat Sauternes dessert wine from Bordeaux, and its Five Star Tokaji Aszu from Hungary are also made in this method.
 
Typically served with dessert or as an after dinner treat, dessert wines are set to be on everyone’s dining tables in the coming months, as shoppers seek to add that extra special something to their basket during the festive season.
 
Aldi’s upmarket Christmas range starts at just £3.99 and includes IWSC Silver medal winners; Exquisite Collection Argentinian Malbec (75cl £6.29 / magnum £12.99), Exquisite Collection Limestone Coast Chardonnay (£5.79) and Freeman’s Bay Pinot Gris (£5.69).
 
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We are extremely proud to have received a Gold medal at the International Wine and Spirit Competition, one of the world’s most respected awarding bodies.”
 
“Christmas is a time when we know our shoppers like to treat their friends and family, and at Aldi we’re committed to making these treats affordable and opening up the wonderful world of Aldi wine to all. Our talented buying teams have incredibly close supplier relationships with some of the world’s best beer, wine and spirit makers and this means that we can consistently bring our shoppers world class, award-winning products at pocket friendly prices.”
 
The latest announcement takes Aldi’s medal count to 189 for its beers, wines and spirits range in 2017 alone. The supermarket was also crowned ‘Multiple Wine Retailer of the Year’ at the Drinks Retailing Awards and ‘Drinks Retailer of the Year’ at the Drinks Business Awards.
 
The full list of IWSC Southern Hemisphere award-winning Aldi wines is as follows:
 
Gold
De Bortoli Sumptuously Rich Pudding Wine
Silver Outstanding
Berton Vineyards Botrytis Semillon
Silver
Dumgree Station Small Parcel Sauvignon Blanc
Exquisite Collection Argentinian Malbec
Don Tomas Argentinian Estate Malbec
Exquisite Limestone Coast Chardonnay
Freeman’s Bay Pinot Gris
Bronze
Finca La Pampa Barrel Selected Pinot Noir
Exquisite Collection New Zealand Sauvignon Blanc
Exquisite Collection Leyda Sauvignon Blanc
Leaf Plucker Sauvignon Blanc
Exquisite Collection South Australia Shiraz
Exquisite Collection Clare Valley Riesling
Iron Horse Barossa Shiraz
Te Rakau Hawke’s Bay Chardonnay
Te Rakau Hawke’s Bay Cabernet Merlot
80 Acres Cabernet Shiraz Merlot
80 Acres Shiraz
Estevez Cabernet Carmenere
 
All of Aldi’s award winning wines are available to view here: https://www.aldi.co.uk/award-winning-wine
 
-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUk
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
Notes to editors: 
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
 
The company has more than doubled its market share since 2010. In the 12 weeks ended 08/10/2017, Aldi grew sales by 13.4% and has a 6.8% share of the market (Kantar Worldpanel data).
 
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
 
In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
 
The company’s current achievements and initiatives include:
·           Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·           Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·           Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
·           Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·           Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·           Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·           Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·           Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·           In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·            Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
 
 
[1] Source: Thebottlebank.co.uk 20/10/17

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