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ALDI PAIRS PREMIUM GIN RANGE WITH PERFECT SERVES
03 Nov 2017


As the UK’s taste for gin has reached new heights[i], including a demand for exciting new blends from across Europe, Brits are on the lookout for unique, luxury tipples to add to their drinks cabinet.
 
Usually found in high-end stores and more expensive supermarkets, Aldi is making premium gins more accessible to all by launching its biggest ever range in stores and online on 14th November. With gins from Germany and France, to Northern Ireland and Britain, Aldi has worked with expert Sam Caporn MW to show the UK how to create the perfect serve for each tipple. *
 
From pairing on-trend herb-noted gins with rosemary and coriander, to accentuating fruitier, citrus-scented gins with pink grapefruit and oranges, there’s a serving suggestion to suit all tastes.
 
*All gins are served over ice with Aldi’s Ridge Valley Tonic Water (£1.79, 4 x 200ml)
 
Oliver Cromwell London Dry Gin (£9.97, 70cl)Available in stores now
Awarded Gold at the International Wine and Spirits Competition earlier this year, this classic gin calls for large slices of lemon due to its stunning citrus notes. For a burst of colour, serve with black peppercorns - not only will they add visual interest to the drink but they will also highlight the pepper notes.
 
Gin Lane 1751 Old Tom Gin (£19.99, 70cl)
Available in stores and online from 14th November  (not available in Scotland)
Boasting a subtle flavour and silky texture, make the most of this gin by rubbing a slice of orange around the top of the glass and serving it with a generous twist of peel to add a little theatre to the drink.
 
La Fleuriste French Gin (£19.99, 70cl)
Available nationwide in stores and online from 14th November (available 4th December in Scotland)
Balance the herbal nature of this gin with a sprig of rosemary as an artistic serving suggestion. The rosemary will perfect complement the herb flavours and add a delcious twist to an icy gin and tonic.

Topaz Blue Premium Gin (£13.99, 70cl)
Available in stores now
For a serve that’s guaranteed to appeal to any gin conneiseur, pair this spicier gin with lemon and sprigs of coriander to highlight the gin’s top citrus notes and its underlying herbal tones. A steal at just £13.99, the Topaz gin won a Silver medal at this year’s International Spirits Challenge.

Gin Lane 1751 Victoria Pink Gin (£19.99, 70cl)
Available in stores and online from 14th November (not available in Scotland)
Arguably the colour of 2017, accessorise this stunning millenial pink gin with heaps of crushed ice, red fruits and garnish with a dash of mint for a picture perfect apertif.

Boyle’s Premium Irish Small Batch Craft Gin (£19.99, 70cl)
Available nationwide in stores and online from 14th November (available 4th December in Scotland)
Serve this award-winning gin, the Best Gin of 2016 according to the Irish Whiskey Awards with a slice of apple and a generous amount of fresh mint leaves to emphasise the fresh, fruity tones.
 
 Needle Blackforest Gin (£14.99, 50cl)
Available nationwide in stores and online from 14th November (available 4th December in Scotland)
Pair this beautifully citrus-scented gin with pink grapefruit and a scattering of orange peel to highlight the gin’s citrus notes whilst also complementing the hint of clove that runs through it.
 
Ridge Valley Premium Tonics (£1.79, 4 x 200ml)
Available in stores from 14th December
For the ultimate pairing, serve Aldi’s Ridge Valley tonic water chilled, splashed over ice to maximise its unique flavour. Accessorise with fresh citrus fruits such as lemon, lime, or pink grapefruit to add a zingy taste to the tonic.
 
For more information please visit: https://www.aldi.co.uk/c/wines/spirits/All-Spirits  
 
-Ends-
For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk
020 7479 0910
 
www.twitter.com/AldiUK
www.instagram.com/AldiUk
 
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
 
 
 
 
Notes to editors:
 
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
 
The company has more than doubled its market share since 2010. In the 12 weeks ended 08/10/2017, Aldi grew sales by 13.4% and has a 6.8% share of the market (Kantar Worldpanel data).
 
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
 
In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
 
The company’s current achievements and initiatives include:
·           Aldi offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·           Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·           Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
·           Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·           Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·           Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·           Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·           Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·           In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·            Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 
 
 
 
 
[i] In 2016, sales of the gin increased by 16% and an incredible 40 million bottles were sold across the nation. Source: http://www.wsta.co.uk/press/811-2016-the-year-of-gin 19/10/17

View our 'Notes to Editor'