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ALDI JOINS THE CHRISTMAS RACE WITH NEW PREMIUM TOY COLLECTION
01 Dec 2017


- Including Land Rover and Jaguar Ride On Toys -
New for this year and just in time for Christmas, Aldi is widening its gift offering with a new selection of premium ride on toys, including a lifelike pony plus an officially licensed Land Rover and Jaguar. Available online from 26th November and in-store from 30th November, shoppers can order from www.aldi.co.uk/c/specialbuys/toys for an extra-special gift this Christmas!
 
This delightful Ride On Pony (£129.99) has a high-quality plush body so it feels like the real deal! There’s no need for batteries: simply ride and fall in the faux fur leather saddle to move the pony’s legs and use the handles to guide the pony in the right direction – wheels on the feet make it easy to gallop forward. Available exclusively online, this authentic pony is suitable for four year olds and above, and, by saddling up, is the perfect way for them to improve their balance.
 
Aldi’s Ride On Land Rover (£74.99) offers hours of fun for the little ones this Christmas. Easy to operate and steer, this officially licensed toy is brilliantly detailed and authentically designed. Available in sleek black, the Land Rover has a maximum speed of 3mph, an MP3 facility to blast out the tunes and even an electric horn!
 
Or, kids can mimic their parents this Christmas with this Ride On Jaguar (£59.99). The car features working headlights and rear lights and is an official miniature replica of the original – simply press the accelerator for speeds up to 3mph and release to stop at any red light.
 
Julie Ashfield, Managing Director for Corporate Buying at Aldi comments: “We’re thrilled to be offering families the chance to go all out this Christmas with our quality range of premium toys. It’s the first time we’ll be selling both the Land Rover and Jaguar toys as well as the unique Ride on Pony and we’re hopeful they’ll attract both Aldi-lovers and new fans alike.”
 
 
 
The Ride On Toy range is exclusively available to pre-order online from 26th November, but be quick – once they’re gone, they’re gone!
Product Price
PONY RIDE-ON (Available Exclusively Online) £129.99
6v Ride On Land Rover £74.99
6v Ride On Jaguar £59.99
 
For further information, images or to request a sample, please contact the Aldi team on:
Aldi.specialbuys@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
-Ends-
Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
 The company has more than doubled its market share since 2010. In the 12 weeks ended 05/11/2017, Aldi grew sales by 13.1% and has a 6.7% share of the market (Kantar Worldpanel data).
 Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
 In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
·         Aldi currently offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
·         Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
  Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
 
View our 'Notes to Editor'