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THIS YEARS BIGGEST LOVE STORY JUST GOT BIGGER… Supermarket Aldi announces surprising twist to Christmas story
07 Dec 2017


From love at first sight on a luxurious sleeper train, to James Bond and La-La-Land inspired adventures, the nation’s favourite sweethearts, Kevin and Katie, have enjoyed a whirlwind romance this Christmas, much to the enjoyment of UK audiences.
Having captivated TV screens and hearts up and down the country, viewers will be delighted to watch Aldi’s Christmas advert finale on Friday 8th December at 8.45pm on ITV, which will see the magic of Christmas come alive with the arrival of Jasper, Baby Carrot and Chantenay - Kevin and Katie’s children!
 
 
Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes.
 
“There’s been lots of speculation about how their story will end and it’s very exciting to reveal that they get their happily ever after with the additions of Chantenay, Jasper and Baby Carrot. We hope our viewers enjoy it as much as we do as they start planning for the big day ahead.”
 
Growing popularity for Kevin and Katie saw an unprecedented demand for the plush toys, which sold out within a day of going on sale as customers scrambled to get their hands on the must-have toy.
 
Fans will however be excited to know that they can now add to their Kevin and Katie collection with their very own Plush Carrot Kids, available in a pack of three for only £2.99. Proceeds from the sale of the three new carrot kids will support Aldi’s charity partner, Teenage Cancer Trust.
 
Available to buy in stores and online at www.aldi.co.uk/c/specialbuys/toys from 14th December, customers must be quick as demand is expected to be high and as with all Specialbuys, once they’re gone, they’re gone!
 
 
Ends
 
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com.
 
 
Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 700 stores and over 29,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 05/11/2017, Aldi grew sales by 13.1% and has a 6.7% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2017 Aldi will open over 70 stores. By 2022, Aldi will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi currently offers employees the highest starting pay in the sector – at least £8.53 an hour to all employees and more to those in London. This is significantly higher than the Government’s National Living Wage.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has launched a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
·         Aldi was named Fresh Produce Supermarket of the Year at the FPC Fresh Awards 2017 and Supermarket of the Year at the 2016 Retail Industry Awards.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Recent research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 
 Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
View our 'Notes to Editor'