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ALDI LAUNCHES A NEW RANGE OF LOW ALCOHOL WINES JUST IN TIME FOR THE END OF DRY JANUARY
26 Jan 2018


·         Online wine sales soared by 145% on 25th January 2017 compared to previous day
·         Aldi has launched a range of new wines, including low calorie, low ABV options, in time for the end of ‘Dry January’
 
(Thursday 25th January) Supermarket Aldi has revealed that today (25th January) is the day when people stock up their wine supplies ready for the end of ‘Dry January’ on 1st February.
 
Following the annual over-indulgence of the festive season, hordes of Brits traditionally start January hoping to be a little healthier, with many swearing off alcohol for a month as part of this regime. With January coming to an end, sales data from 2017 has revealed that, Aldi’s wine sales spiked on 25th January 2017, when over 9,500 bottles of wine and fizz were sold on its website.
 
Predicting a similar surge in sales this year, Aldi has stocked shelves with ten wines, each boasting a virtuous trait and aiming to meet the needs of health conscious wine drinkers.  Whether it’s gluten-free, Fairtrade, organic, carbon neutral, low-alcohol or wines with no sulphites, each bottle in the collection has been designed to cater to different lifestyle choices and will help wine-lovers to drink more mindfully after their Dry January stint.
 
The range includes the Sandara Frizzante Rosé (£3.49), a refreshing 5.5% ABV light sparkling rosé, the Featherweight White Zinfandel (£2.99) and Featherweight Italian Pinot Grigio (£2.99) which, at under 60 calories a glass contain around half the calories of regular wine and are also just 5.5% ABV. The Origin Pure No Sulphur Added Cabernet Sauvignon (£5.69), embraces natural farming techniques and, unlike most wines on the market, is made without preservatives or sulphites, you can also sip on with the sumptuous gluten-free red, the Craft & Origin Gluten Free Cabernet Sauvignon Merlot (£1.99, 25cl).  Other highlights include the 80 Acres Australian wines - a Shiraz and a Cabernet -  of which both have been produced in a fully certified, carbon neutral way and are now just £5.69 a bottle.
Julie Ashfield, Managing Director of Corporate Buying at Aldi, comments: “At Aldi we recognise that while our shoppers have a wide range of dietary and lifestyle requirements borne out of both choice and necessity, they still want to be able to enjoy great tasting, great quality food and drink. With this in mind, we’ve curated a range of ten delicious wines which will allow our shoppers to treat themselves, without straying too far from their New Year resolutions.”
 
Shoppers can be sure of the quality of Aldi’s wines, as the supermarket was awarded over 200 medals for its wines alone last year – including a substantial number of wins at the International Wine Challenge 2017. Aldi was also named Multiple Wine Retailer of The Year at the Drinks Retailing Awards 2017.
 
The full range can be found instore now.
 
·         Craft & Origin Gluten Free Cabernet Sauvignon Merlot (£1.99, 25cl)
·         Craft & Origin Organic Red (£1.99, 25cl)
·         Craft & Origin Fairtrade Chenin Blanc Grenache (£1.99, 25cl)
·         Craft & Origin Moscato Rosé (£1.99, 25cl)
·         Origin Pure No Sulphur Added Cabernet Sauvignon (£5.69 75cl)
·         Featherweight White Zinfandel (£2.99, 75cl)
·         Featherweight Italian Pinot Grigio (£2.99, 75cl)
·         Sandara Frizzante Rosé (£3.45, 75cl)
·         South Australia 80 Acres Premium Cabernet Shiraz (£5.69)
·          South Australia 80 Acres Premium Shiraz (£5.69)
 
-          ENDS   -
Notes to editors:
Aldi is the UK’s fastest growing and fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks ended 31/12/2017, Aldi grew sales by 16.8% and has a 6.8% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
The company’s current achievements and initiatives include:
·         Aldi is the UK’s highest paying supermarket. Store Assistants will receive a minimum hourly rate of £8.85 nationally and £10.20 in London from 1st February 2018. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
·         Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
·         Aldi has a five year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK.
·         Aldi is the highest ranked supermarket in the Institute of Customer Services’ UK Customer Satisfaction Index 2017.
·         Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
·         Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
·         Aldi is the lowest priced supermarket in the UK and 15.2% cheaper than its nearest competitor (The Grocer 33, published 24th August 2017).
·         In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
·         Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.  
Full details of Aldi’s awards and achievements are detailed at https://www.aldi.co.uk/awards
View our 'Notes to Editor'