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ALDI RESEARCH REVEALS AN OLYMPIC EFFORT IS REQUIRED TO GET KIDS HEALTHY
02 Feb 2018


  • Aldi explored healthy eating habits of 1,000 children and reveals areas for improvement    
  • Aldi’s Get Set to Eat Fresh programme with Team GB is committed to improving the healthy eating habits of 1.2 million children by 2020
  • Following the research, and to help reach the ambitious target, Aldi has launched a ‘Design a Bag’ competition to encourage young people to eat fresh fruit and vegetables  
 
As part of the Get Set to Eat Fresh campaign, in partnership with Team GB, supermarket Aldi has spoken directly to 1,000 children aged 7-14 to find out about their healthy eating habits, and address areas where improvements need to be made.
 
The research shows that many children still eat unhealthy food on a regular basis:
  • 36% eat chocolate, cakes and biscuits at least once a day
  • 50% have fast food/ takeaways at least once a week
  • 23% have fizzy drinks at least once a day
 
Although many children still regularly eat unhealthy foods, encouragingly, over two-thirds (66%) of children eat fruit at least once a day and 61% eat vegetables. That said, the research revealed a drop-off in healthy eating habits between primary and secondary school aged children, with 72% of 7–8 year olds likely to eat fruit daily compared to only 59% of 13–14-year olds.
 
Encouragingly, the research showed a strong interest from children wanting to eat more healthily; 41% want to eat healthier foods more often and older children especially were keen to eat fewer sweets, chocolates and cakes (27%). Almost half (45%) said the most effective way to teach children about eating healthily was through lessons in school and talking to teachers.
 
In response to the findings, and to help achieve the target of inspiring 1.2 million children across the UK to improve their healthy eating habits, Aldi has launched a ‘Design a Bag’ competition.
 
The ‘Design a Bag’ competition is the next phase of Aldi and Team GB’s Get Set To Eat Fresh programme.  The nationwide competition will challenge young people aged 5–14 to get creative and design a re-usable ‘bag for life’ that will inspire others to eat fresh fruit and vegetables. The winner will see their bag on sale in Aldi stores from September.
 
Oliver King, Managing Director of Corporate Responsibility at Aldi, said: “The Get Set to Eat Fresh programme is committed to providing teachers with the resources they need to teach children about eating, and cooking with, fresh healthy food.
 
“Aldi continually look at ways to improve the existing resources we offer, and speaking to children directly to find out more about their eating habits, and what they need and want to improve, is a key part of our commitment to the programme. We’re encouraged that young people want to make better food choices, and we’re constantly thinking of new ways to get children engaged in healthy eating.”
 
The competition, which launches the day before Team GB are set to compete for gold at the PyeongChang 2018 Olympic Winter Games will be judged by Team GB’s favourite brothers, Alistair and Jonny Brownlee.
 
Commenting on the competition, Olympic Gold Medal Winner Alistair Brownlee said: ‘The Get Set to Eat Fresh campaign is going from strength to strength. The Design a Bag competition is another great way to get young people thinking about how to eat a healthier diet.”
 
Winter Olympic Gold Medallist, Lizzy Yarnold added: “Educating children on the importance of fuelling their bodies with the right foods is something Alastair, Jonny and I are passionate about.  The resources offered as part of the Get Set to Eat Fresh campaign can help teachers bring this important topic to life in a fun, interactive and engaging way.”
 
For more information about Aldi’s partnership with Team GB visit www.aldi.co.uk  and for resources and more information about the competition, including T&Cs, please visit: www.getseteatfresh.co.uk/designabag
 
ENDS
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