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23 Feb 2018

  • 16.5 stone Balthazar the Great Dane showcases exactly how much he ‘woofs’ down a year, amounting to £1,600
  • Brits spend an average of £27k on their dogs during its lifetime – but could save up to £4,700 with Aldi
  • The new pet range includes a variety of pet beds and accessories, offering savings of up to 67% compared to Pets At Home
  • Aldi’s largest ever pet range is available to pre-order online now and is in stores on Thursday 22nd February
(Monday 19th February) Supermarket Aldi is launching its biggest ever pet range, with a little help from the UK’s largest dog, 16.5 stone Balthazar the Great Dane.
Balthazar’s humongous size sees the 3ft 3in tall, 7ft from tip-to-tail dog, demolish over 40kg of food every month, setting his owner back more than £130. However, thanks to the core range of pet food available in Aldi stores nationwide all year around, Balthazar’s owner could save up to 70% on food - equating to £10,000 over the course of his lifetime.
Research shows that Brits spend an average of £27,000 on their pets over its lifetime[1], with the PDSA (People's Dispensary for Sick Animals) putting the cost even higher at up to £33,000 depending on size and breed[2]
Recently voted the nation’s favourite dog[3], the loyal Labrador can set owners back an average of £6,000 for food alone over the course of its lifetime. Giant breeds, such as Great Danes like Balthazar, are the most expensive breeds to own[4].
However, pet owners can breathe easy as Aldi has come to the rescue with a brand new range for dogs and cats which could save owners over £4,700 throughout a pets life compared to other retailers. A selection of premium pet products will be available in stores from Thursday 22nd February. From toys and towels, to cages and coats, the range is sure to impress your beloved pet. Buyers must be quick though, as with all Specialbuys ranges – once they’re gone, they’re gone!
One of the biggest savings owners can make is on Aldi’s Specialbuy Pet Beds, which will save owners an incredible 62%.[5] Other fantastic savings that can be made by shopping at Aldi include:
  • A 45% saving on pet crates [6]
  • 63% on carriers [7]
  • 60% on pet food [8]
  • 67% off poo bags (dog owners will get through a massive 13,140 poo bags in their dog’s lifetime!)[9]
  • Nearly a £300 saving on fleeing and deworming[10]
Vinnie Monte-Irvine, Balthazar’s owner, comments: “There’s no denying that Balthazar is an extremely large dog and the associated costs of his upkeep are above average. It’s great to see such a vast array of products available at Aldi at very reasonable prices – pet owners could save a considerable amount of money - especially owners like myself who have get through above average amounts!”
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: “At Aldi we know how important our furry family members are and we’re committed to providing only the best for pets and their owners. This dedicated pet range is available at unbeatable prices and will help UK families to lower the overall costs of owning a pet, yet maintaining a high standard of care and quality of life.”
Pet owners with an eye for a bargain should head down to Aldi this Thursday 22nd February where they’ll find a vast array of quality products on offer; from Waterproof Dog Coats (£7.99) and Memory Foam Mattresses (£12.99), to XL Pet Cages (£39.99) and Pet Grooming Kits (£19.99).
The full range of Aldi’s Pet Event range is available to pre-order online at, from 18th February and in stores from 22nd February.
Notes to editors:
Aldi is the UK’s fifth largest supermarket with over 750 stores and over 30,000 employees.
The company has more than doubled its market share since 2010. In the 12 weeks to 28th January, Aldi grew sales by 16.2% and has a 6.9% share of the market (Kantar Worldpanel data).
Aldi is attracting hundreds of thousands of new customers every year with its award-winning range of exclusive brands, passing low operating costs on to customers in the form of low prices.
In 2018 Aldi will open 70 new stores and by 2022 will operate over 1,000 stores.
 The company’s current achievements and initiatives include:
  • Aldi is the UK’s highest paying supermarket. Store Assistants receive a minimum hourly rate of £8.85 nationally and £10.20 in London. This is significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates.
  • Aldi’s investment in people was recognised at the Grocer Gold Awards, which celebrate outstanding achievement and practice across the grocery sector – Aldi was crowned ‘Employer of the Year’ 2017.
  • Aldi was named Britain’s favourite supermarket in the Which? 2018 Customer Satisfaction Survey voted for by UK shoppers, replacing Waitrose, which held this position for the previous three years. The survey said Aldi topped the rankings thanks to its ‘fantastic value for money combined with quality products’.
  • Aldi has a five-year partnership with the Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi launched its eCommerce platform in January 2016, selling a range of high quality wines and Specialbuys – receiving approximately over 11,000 orders per week.
  • Aldi is the official supermarket partner of Team GB, and has extended this commitment to the Tokyo 2020 Olympic Games.
  • Aldi is the lowest priced supermarket in the UK (The Grocer 33, published 13th January 2018).
  • In 2017, for the fourth consecutive year Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Research from the Centre for economics and business research (Cebr) showed that the value of Aldi’s relationships with UK suppliers will increase by £2.2bn during the next five years to £6.7bn in 2022. Additionally, in 2016 Aldi supported 146,000 direct and indirect jobs in the UK and this figure is set to rise to 205,000 by 2022.   
 Full details of Aldi’s awards and achievements are detailed at

[1] Assumption based on average lifetime cost between £21,000 and £33,000 - PAW PDSA Animal Wellbeing Report 2016
[2] PAW PDSA Animal Wellbeing Report 2017
[3] ’Britain’s Favourite Dogs’ aired on ITV, Tuesday 16th Jan 2018 at 7.30pm
[5] Aldi’s Dog Bed L (£12.99) VS Pets at Home Dog Bed L (£35.00)
[6] Aldi’s Pet Crate L, (£34.99) VS Pets at Home Pet Crate L, (£65.00)
[7] Aldi’s Pet Carrier M, (£9.99) VS Pets at Home Pet Carrier M, (£27.00)
[8] Aldi’s Dog Bed L (£12.99) VS Pets at Home Dog Bed L (£35.00)
[9] Aldi’s Dog Waste Bags 65p for 100 VS Pets at Home £2.00 for 100, Lifetime costs calculated by multiplying the annual cost by the average lifespan of an average dog (12 years).
[10] Aldi’s Pet Spot On (£2.99) VS Pets at Home (£4.50), Aldi’s Pet Dewormer (£2.99) VS Pets at Home (£8.99) -Lifetime costs calculated by multiplying the annual cost by the lifespan of an average dog (12 years).

View our 'Notes to Editor'