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22 Feb 2018

  • Luxury Eau De Toilette, Luxury Body Crème, Luxury Hand and Body Wash, and Luxury Hand and Body Lotion all join The Luxury Collection
  • Prices start from just £2.99
  • Get the whole collection for only £16.96 - that’s 92% cheaper than the Jo Malone equivalents¹!
Following the huge success of the Jo Malone inspired candles, diffusers and room sprays,  supermarket Aldi is expanding its popular Luxury Collection with fragrances and skincare, available to pre-order online from 25th February, and launching in stores on 1st March, just in time for Mother’s Day.
The new additions include a Luxury Eau De Toilette (£5.99), Luxury Body Crème (£4.99), Luxury Hand and Body Wash (£2.99),  and Luxury Hand and Body Lotion (£2.99) all inspired by the Jo Malone alternatives, but at a fraction of the price.
You can pick up the whole new range for only £16.96, compared to £212.00 for alternatives[1], an amazing saving of 92%!
Introducing the new additions to treat your special someone  to:
Luxury Eau De Toilette, 100ml (£5.99)
With a choice of three luxurious fragrances: Lime, Basil & Madarian, Freesia & Pear, and Pomegranate, treat your mum to a captaviating new scent this Mother’s Day.
With over 25 year’s experience, Aldi’s expert perfumers have created beautiful premimum fragrances at a fraction of the cost of similar luxury products.
Compared to Jo Malone’s Pomegrante Noir Cologne (100ml), Aldi’s Pomegrante Luxury Eau De Toilette is a massive 93% cheaper[2].
Luxury Body Crème, 175ml (£4.99)
This luxurious, creamy formula is the ultimate indulgence for your skin, leaving it feeling soft to the touch and smelling fabulous. Not only does it rival the classic Jo Malone Body Crème (£52.00[3]) it’s also a saving of 90%.
Available in Lime, Basil & Mandarin, Freesia & Pear and Pomegranate.
Luxury Hand and Body Wash, 250ml (£2.99)
Sure to take pride of place in your bathroom, this beautiful-looking refreshing wash will gently cleanse and condition skin, leaving it feeling extremely smooth and silky, with a saving of 90% compared to the Jo Malone equivalent (£30.00[4]).
Available in three delicious scents, Lime, Basil & Mandarin, Freesia & Pear and Pomegranate.
Luxury Hand and Body Lotion, 250ml (£2.99)
The perfect accompaniment to the Luxury Hand and Body Wash, this beautifully scented Hand and Body Lotion is sure to become a firm favourite. Inspired by Jo Malone’s Body and Hand Lotion (£40.00[5]), this must-have lotion offers a 93% saving compared to the premium equivalent.
Nina Taylor, perfumer at Aldi’s Fragrance House European Flavours & Fragrances says, “We’ve carefully created beautiful fragrances using the finest quality with each unique scent symbolising elegance and luxury quality.  Lime, Basil & Mandarin, Pomegranate and English Pear & Freesia are unmistakeable modern classics which are setting fragrance trends and now influence perfumers around the world.”
Julie Ashfield, Joint Managing Director of Corporate Buying, says, “Since the launch of our Jo Malone inspired candles, we’ve been thrilled with the reaction from customers, and are excited to be extending the Luxury Collection in time for Mother’s Day. The beautiful scents of the Eau De Toilette and the luxurious feel of the Body Crème, Hand and Body Wash, and Hand and Body Lotion, all make the ideal gifts for loved ones.”
So, whoever it may be you’re looking for a gift for, Aldi’s Luxury Collection has something for everyone this Mother’s Day.
The full collection is available to pre-order online from 25th February and to purchase in-store from 1st March. To pre-order please visit:
As with all Specialbuys, once they’re gone, they’re gone so customers will want to be quick!
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E:
View our 'Notes to Editor'