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ALDI LAUNCHES THE ‘MOTHER OF ALL STEAKS’ FOR LESS THAN £5 THIS MOTHER’S DAY
09 Mar 2018


Supermarket Aldi has launched the ‘Mother of All Steaks’, a 21-day matured British Rump Steak for just £4.99 (454g/16oz). In stores nationwide from today, it’s perfect for treating Mum to a home cooked meal this Mother’s Day.
 
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi, said: “We’ve seen sell out success of our Big Daddy steaks in the past and now it’s Mum’s turn. The ‘Mother of All Steaks’ has been created especially for Mother’s Day and is sure to bring smiles to the faces of Mums across the country.
 
“At Aldi we’re committed to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury items without any compromise.”
 
Aldi’s Mother of All Steaks is one of the biggest steaks available on the market and the delicious flavour of rump can be achieved by cooking it over a high heat and resting it for up to 10 minutes.
 
With Mother’s Day around the corner, be quick, as with all Specialbuys, once it’s gone it’s gone! 
 
Look out for great savings in this week’s Super 6 and whip up some delicious sides for a hearty meal:
  • Maris Peer/Baby Potatoes – 45p for 1kg
  • Chantenay Carrots – 45p for 500g
  • Savoy Cabbage – 45p each
  • Swede – 45p each
  • Parsnips – 45p for 600g
  • Onions – 45p for 1kg
 
-ENDS-
 
For more information, please contact the Aldi Consumer Press Office on:
T: 020 7025 6611 or E: aldiconsumer@redconsultancy.com  
 
 
Cooking Directions:
SHALLOW FRY: Add to a well oiled to a pan and heat to a high setting. Lightly season the steak with sea salt and freshly ground black pepper, add steak to the pan and sear on both sides for 1 minute. Lower heat to medium-high and continue to cook for the below times, turning occasionally during cooking.
Rare: 6-8 minutes
Medium: 9-10 minutes
Well done: 10-13 minutes


GRILL: Preheat grill to a medium-high heat. Lightly season the steak with sea salt and freshly ground black pepper and place under the grill for the below times, turning occasionally during cooking:
Rare: 8-10 minutes
Medium: 12-14 minutes
Well done: 14-16 minutes
View our 'Notes to Editor'